JOB REQUIREMENTS: Job Category:Sales, Marketing & Product ManagementSchedule:Full timeJob Description: Rite-Hite is the global leader in the manufacture, sale, service and installation of loading dock equipment, vehicle restraints, high speed doors, high volume, low speed fans and much more - all design to improve industrial safety, security, productivity, design, environmental control, and energy consumption. As a fast-growing B2B industrial manufacturing company, we are looking to expand our newly formed Demand Generation team to include a PPC Marketing Specialist. Our focus is driving qualified leads, increasing brand awareness, and creating a strong pipeline to support marketing plans and fuel sales efforts. As part of this dynamic and collaborative team, you\'ll have the opportunity to make a meaningful impact by optimizing and managing our paid search and digital advertising efforts. The full job description and experience requirements are listed below. We provide a competitive base salary, bonus, full comprehensive benefits, 401K + match, profit sharing, on-site gym, free lunch and secure parking. Other details of the package will be disclosed throughout the interviewing process. Please apply via Rite-Hite\'s career website. If you are selected for an initial interview, you will receive a message from Rite-Hite\'s \"in-house\" talent acquisition team. ESSENTIAL DUTIES AND RESPONSIBILITIES Supports the marketing plan development by executing the ideal mix of paid demand generation activitieson all digital platformsto achieve the product marketing and operating company goals Develop, implement, and optimize PPC campaigns across multiple platforms (Google Ads, Bing Ads, Linkedin, etc) to meet product marketing and company goals as they relate to lead generation and revenue KPIs Oversee additional PPC efforts in partnership with external agencies Monitor campaign performance daily, analyzing data and providing insights to optimize performance, reduce cost per lead, and maximize ROI Conduct keyword research, audience targeting, and ad copy testing to enhance campaign effectiveness Manage and maintain detailed reporting on campaign performance through Looker Studio custom reports Collaborate with the SEO marketing specialist and broader marketing team to align paid efforts with organic search initiatives Stay up-to-date with industry trends, new platforms, and algorithm changes to ensure we stay competitive Continuously A/B test ad creatives, landing pages, and bid strategies to determine which tactics perform best to continuously improve performance Manage budgets effectively, ensuring maximum use of available resources without exceeding limits Provide input on creative assets and landing pages to improve ad relevance and user experience Communicate campaign performance... For full info follow application link. Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/9E726AA073444E99