Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.

Position Summary

This is a key position on our digital experience team which will play a pivotal role in the development of creative short and long-form content across multiple digital platforms, including email and web. This position will write email and web content with a purpose and help each client achieve unique goals and objectives. The digital content designer will also provide user experience recommendations to obtain the best results, write content to maximize a Search Engine Optimization/Search Engine Marketing (SEO/SEM) strategies as well as using data to drive recommendations.

Essential Responsibilities

• Maintain clear understanding of audience, purpose, user experience, SEO/SEM and calls to action in writing process to strongly empathize with the motivations of the audience and develop content that serve the overall purpose

• Work with other members of the digital team to align visual creative with the purpose and message of all content

• Initiate regular touch points with clients and digital team to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations

• Recommend new web content strategies based on insight and analytics that support client goals for nurturing and engagement strategies

• Recommend topics and stories to the advertising/digital teams and assist in the management of editorial calendars for clients

• Create strategic options for copy, headlines and layout for test different designs and assist clients with analysis and refinements

Minimum Requirements

• Bachelor's degree (preferably journalism, marketing or communications) or equivalent combination of education and experience

• 3 years of experience in content development or copywriting role with proven ability to create content that is accessible and usable

• Requires superlative writing skill, including strong writing and editing processes

• Strong proficiency with Microsoft Office, SharePoint, and digital media platforms such as social and content management system; experience with marketing automation, picture sourcing, and editing tools preferred

• Comfortable with multi-tasking and balancing numerous projects/deadlines/priorities simultaneously; at ease working in an agile environment

• Possess the ability to work alone as well as collaboratively in a team environment and interact with clients day-to-day as needed.

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com .

Non-Bargaining

The anticipated starting base pay for this position is: $69,700.00 to $99,100.00 per year

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

Deadline to Apply: 09/29/24

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ACCESSIBILITY STATEMENT

Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.