Luxury Marketing Manager -MN, MO, OH, PA, NY, and NJ

The Luxury Marketing Manager (LMM) is responsible for developing, fostering, and strengthening Coldwell Banker Global Luxury® program initiatives and awareness. This role involves nurturing relationships with top-producing luxury real estate agents and serving as a dedicated liaison and resource for their marketing needs. The LMM supports key marketing objectives and goals, ensuring that the company and agents' brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury® program, and Core 4.

This role is remote; however, the ideal candidate will reside in MN, MO, OH, PA, NY, or NJ and will be required to travel to offices on a regular basis in MN, MO, OH, PA, NY, and NJ.

Responsibilities:

• Drive the growth and engagement of the Global Luxury Program by effectively communicating and deploying marketing offerings.

• Lead the execution of local luxury marketing programs, including advertising, public relations, strategies, and tactical implementation focused on luxury markets and affluent clientele.

• Serve as a strategic partner to plan, implement, and manage luxury marketing plans for assigned offices.

• Provide high-level support to independent sales associates and their teams, assisting with marketing strategies and project management.

• Document and track all direct agent communications and interactions via the CBGL Touchpoint App.

• Support local operating company and senior leadership by providing marketing support and counsel.

• In collaboration with Luxury Marketing Director, develop luxury strategies to aid with retention and recruiting in the luxury marketplace.

• Implement and support company and agent awareness of the program through consistent communication, event management, and coordination with public relations and communications resources.

• Design and deliver recurring educational opportunities and instruction for sales associates, branch managers, and staff.

• Manage, coach and train a small team of Luxury Marketing Specialists.

Required Qualifications:

• Minimum of 5 years of multi-channel marketing experience in a medium/large professional services company.

• 2+ years of experience with social media, online advertising, and traditional advertising. Experience with contract negotiations and media plan management strongly preferred.

• Experience working effectively in a fast paced, multi-functional, multi-location team with minimal supervision.

• Strong communication and interpersonal skills, with the ability to handle small copywriting jobs and presentation development.

• Excellent customer service skills and polished public speaking abilities.

• Detail-oriented with the ability to manage projects from inception through execution.

• Tech savvy with strong working knowledge of Microsoft Office Suite, project management systems, and CRM systems.

• Ability to travel to local branch offices, regional meetings, and other company-related events as needed.

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Communications, or a related field.

• Prior real estate industry experience.

• Prior experience with elite or luxury clientele.

• Two years of supervisory experience at a management level or higher.

• Ability to generate a complete agency-style creative brief.

• Demonstrated success in conceptualizing new programs and tracking project progress to completion.

About Coldwell Banker Global Luxury®:

The Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. With over 118 years of distinguished experience, Coldwell Banker® specializes in showcasing and selling a diverse array of extraordinary properties worldwide.

At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses and benefits, including medical and financial, depend on the position.

Anywhere is proud to offer a comprehensive benefits package to our employees including:

• Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D

• 401(k) savings plan with company match

• Paid Time Off to Include Holidays, Vacation Time, and Sick Time

• Paid Family & Paternity Leave

• Life Insurance

• Business Travel Accident Insurance

• All employees receive unlimited access to LinkedIn Learning

• Tuition reimbursement for approved programs

• Employee Referral Program

• Adoption Assistance Program

• Employee Assistance Program

• Health and Wellness Program and Incentives

• Employee Discounts

• Employee Resource Groups

Coldwell Banker® (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/)  (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.  Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.  With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .

You’ll find our commitment to diversity reflected in our achievements:

• Recognized as one of the World’s Most Ethical Companies since 2011.

• Anywhere has also been designated a Great Place to Work since 2019.

• Recognized by Fortune as one of America’s Most Innovative Companies.

• Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.

With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.

EEO Statement: EOE including disability/veteran