Job Descriptions:

The Sr. Sales Manager is responsible for partnering with management to drive the Sales & Marketing efforts for the hotel and build strong client relationships. The goal is to maximize negotiated group and transient rates in conjunction with over-all revenues. Aids in providing day to day leadership and coaching to sales coordinators and new hires. Works closely with support departments that impact sales, and provides outstanding customer service on behalf of the property and its ownership. Creates and maintains a unique guest experience, execute on brand standards, and builds awareness of hotel and over-all brand in the local community.

Core Job Responsibilities

• Assists DOSM and Food & Beverage (F&B) Manager with determining annual catering and F&B revenue goals and assists with controlling costs

• Partners with F&B Manager to provide support in F&B operations

• Ensures the sales call process is generating maximum profit for the hotel by implementing marketing strategies; analyzes trends and tracks results

• Champions, prospects, fosters engagement, and raises awareness of the brand

• Maintains catering sales projections and/or goals by mix of business

• Keeps current with supply and demand, changing trends, economic indicators, and comp set activities

• Exemplifies a high professional standard and ensures monthly sales goals are met

• Provides hands-on support for sales team as leads are generated and new business moves through the sales cycle (from the initial inquiry to definite status)

• Develops and implements new sales initiatives, strategies, and programs to capture key demographics

• Continually develops knowledge of the business climate, geographic market, and competition for new and existing accounts

• Networks and prospects new and existing accounts while developing and maintaining excellent client relationships

• Responsible for selling/coordinating/detailing meeting space and food and beverage service

• Develops and delivers account strategy relating to overall hotel performance

• Responsible for effectively managing revenue by utilizing market industry data and knowledge to secure appropriate business to maximize hotel profitability

• Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in specific brand software on a regular basis

• Responsible for client satisfaction by ensuring the clients’ needs, wants, concerns and accolades are responded to in a courteous and timely manner as mandated by respective hotel brand and as expected by ownership

• Ensures effective communication of client needs from sales department to appropriate operational departments

• Provides follow-up calls and correspondence to clients to encourage repeat business/customer referrals

• Ensures all company, brand, and department specific training requirements are met

• Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs

• Completes other tasks and duties as assigned based on business needs

Required Experience:

MINIMUM REQUIREMENTS

• Minimum of 3 years of experience in hotel sales; or an equivalent number of years of education and sales experience

• Proven track record of great guest services scores, meeting brand standards, solid business references and national brand experience strongly preferred

• Excellent verbal, written and presentation skills; ability to communicate effectively with community partners, vendors, external parties, and across internal divisions

• Ability to learn and understand profit and loss statements, as well as the ability to assist GM and DOSM to create and adhere to an annual budget

• A passion for the mission, vision, and values of Sherman Associates

• Schedule may vary due to the specific needs of the hotel

WORK ENVIRONMENT

• This job operates in a professional office environment

• This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines

• Exposed to ambient room temperatures, lighting and traditional office equipment found in a typical office environment; quiet to moderate noise level

PHYSICAL REQUIREMENTS

• Must be able to sit or stand at a desk or other areas of the property throughout the day based on business needs

• Must have the ability to move around freely throughout the property and office, and necessity varies from day to day

• Must be able to exert well-paced ability to reach other departments of the hotel in a timely manner

• Must be able to lift up to 25-30 lbs. occasionally

• Requires grasping, writing, sitting or standing, moving about freely, repetitive motions, bending, and communicating effectively

Keyword: sales, sales manager, hotel, hospitality, events, event planning, organization, hotel tours, brand, social media, meeting, conference room, duluth, Sheraton

From: Sherman Associates