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Insight Global Social Analytics Manager in Mountain View, California

Job Description

A global tech company is looking to bring on a Social Analytics manager to their Brand Social team for an ongoing contract. In this role you will frame and translate business questions into measurement & optimization deliverables to extract actionable insights. You know your way around social & digital data platforms and are excited to dig in to investigate performance. You are ready to track relevant KPIs tied to business outcomes, and to power optimization on Owned & Operated channels via deep understanding of the data. You are able to interface with stakeholders and agencies to ensure the highest quality output while maintaining and evolving standards set centrally.

Some of the major responsibilities in this role are as follows:

 Establish the right cadence for & design deliverables to deliver performance updates & optimization opportunities for channels

 Ensure related tooling is maintained, ad-hoc questions are being answered; regularly present findings to channel leads

 Execute social reporting, listening and measurement for campaigns

 Engage with stakeholders

 Partner closely with agency analytics teams, ensuring use of internal frameworks for consistent reporting & measurement

 Track and quantify channel impact on marketing and business goals, uncover whats working for the clients brand & other brands based on data & thorough understanding of social platforms

 Work with channel owners to develop real-time optimization model to improve content performance & influence strategy

 Conduct ongoing analysis to understand how social content performs with platform target audiences

 Participate in Brand Safety reporting workstreams

 Deal directly with stakeholders and agency partners to ensure highest quality output

While this is a manager level role, you will not be managing a specific team of individuals. This role may also require you to work outside of US business hours, and work overtime periodically.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

   

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Skills and Requirements

8+ years of relevant experience working in social media analysis for global consumer brands

5+ years of general marketing experience (preferably in digital)

Expert level knowledge of Brandwatch & Sprinklr (or similar social tracking tools)

Advanced knowledge of paid, owned and earned metrics and methodologies

Ability to manage all aspects of social analytics & listening to power owned and operated social media channels null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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