POSITION: Event Marketing & Media Manager

DEPARTMENT: Marketing and Sales

REPORTS TO: Director of Marketing

FLSA STATUS: Salaried/Exempt

Summary

ASM Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for an Event Marketing & Media Manager for ASM Global/Caesars Superdome | Smoothie King Center | Champions Square. Primary responsibility is the promotion of events at the ASM global New Orleans Complex via creative marketing campaigns to increase exposure and ticket sales. Oversees the Graphic Design & Marketing Specialist to promote events via cross-promotions, venue websites, e-blasts, newsletters, ads, social media, and other non-traditional channels. Additionally, assist with managing media buys and placements, serving as an in-house agency when applicable. Also responsible for the creation and dissemination of targeted messaging that is issued to the public surrounding events.

Essential Duties and Responsibilities

• Develop and manage venue complex monthly marketing schedule based upon event activity and Sales Department needs (includes advertising schedule for print/online, Eblasts, cross-promotions, and social media posts)

• Work with the Director of Marketing on the development of all print/online ads, event collateral, and creation and deployment of all Eblast campaigns

• Assist in creating/updating digital assets, venue advertising as directed by the Director of Marketing

• Work with the Director of Marketing to update sales kits, photo presentations, and promotional collateral to promote the venues and private events

• Develop overall social media content calendar and coordinate efforts with sales and marketing personnel to update all social media accounts, including Twitter, Facebook, etc., both to promote events and inform the public of facility news

• Schedule and place all local and regional ads (print and online) for venue complex for all ticketed events and private event rental spaces

• Work with Event Promoters & Director of Marketing on local and regional media mix, buys, and promotion; Provide all orders, invoices, tear sheets, and affidavits to Accounting for settlement

• Establish and maintain relationships with Event Promoters and advertising reps (account executives for print and digital outlets)

• Responsible for securing promotional commercials and slates from Event Promoters for Production Department for display on venue complex LED signage (ads, commercials, etc.)

• Demonstrate marketing support to venue complex Event Promoters/clients through creation of post Event Marketing Reports

• Schedule and Manage all of ASM Global related Pelicans traffic assets, including graphic signage, promoter spots, Pelicans Radio Network, Pelicans.com ads, Pelicans mobile app ads, and in-arena promotions

• Assist the Graphic Design & Marketing Specialist with updates to all venue complex websites

• Manage Google Analytics account, track trend/traffic and provide reports for online assets

• Identify, develop and leverage bonus, trade and promotional opportunities, and event-related media appearances to drive event ticket sales and positive exposure of venues

• Responsible for utilizing Ticketmaster tools and marketing resources (i.e., TM One) to create broadened exposure, drive ticket sales and traffic to ASM Global Complex websites

• Participate in the development of the annual Sales & Marketing plan for the ASM Global Complex

• Respond to outside inquiries on potential marketing/advertising opportunities

• Assist with activating show marketing components (i.e., meet and greets)

• Manage and direct grassroots campaign for all applicable events

• Assist the Director of Marketing with artist/promoter gifts and event-related activations

• Design of artwork for promotional/sales gifts as requested by Sales & Marketing and Department members and keep inventory of gifts and place orders

• Maintains profiles and lists of all media in the market / market demographics.

• Develops Event Media Advisories and escorts media / event personnel.

• Creates news releases and arranges interviews pertaining to facilities, events and LSED.

• Conducts media and client and special-request tours of the facilities as needed.

• Prepares quarterly/annual reports.

• All other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must successfully pass a driving record and criminal background check

• Creative thinker who can plan and execute a diverse array of marketing campaigns across a variety of channels

• Must possess the motivation and focus to manage campaigns from start to finish and measure their impact

• Strong working knowledge and demonstrated experience in social media management, e-mail campaign management, and website content management

• Demonstrated experience in Adobe Photoshop, InDesign, Illustrator, Google Analytics, and Microsoft Office

• Excellent communication skills, both verbal and written

• Strong proofreading abilities

• Strong time management skills with the ability to prioritize and meet tight deadlines

• Ability to work irregular hours for specific event programming (i.e., nights, weekends, and holidays)

• Ability to physically move around the facility

  Education and/or Experience

• Bachelor’s Degree in Marketing, Communications, or related field

• 3-4 years’ of experience in Marketing, Public Relations, or related field

  Certificates, Licenses, Registrations

• Must possess a valid United States Driver’s License at time of appointment and throughout employment

  Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to move around the facility, talk, and hear. This position may require work inside or outside of the building, as needed by events.

Note

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.