Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Position Overview:

Discover the future of Elizabeth Arden at ElizabethArden.com, where tradition meets transformation. In 2024, our digital landscape is poised for significant change, and we are excited to welcome a dynamic Ecommerce Data Analyst who will support all online business initiatives and strategies with a focus on maximizing sales and conversion. As we emphasize the critical importance of ElizabethArden.com in our strategic vision, our renewed ambitions underscore the significance of this strategic platform, positioning it as the cornerstone of our brand's evolution. The ElizabethArden.com flagship revitalization is at the core of our strategic initiatives, solidifying our status as a leader in the beauty and prestige industry.

The Ecommerce Data Analyst will be a key partner in the organization, supporting the total E-commerce growth strategy. This role will own the data on across all mobile/desktop

platforms and will require partnerships with internal Marketing teams (Acquisition &

Retention and Data Analytics), Merchandising, and IT to implement a best-in-class customer

experience. As Ecommerce Analyst, you'll be responsible for developing and driving the analytics and data strategy for our DTC business. In this role, you will collect, analyze, and interpret enterprise data to provide actionable insights that will inform and guide our eCommerce strategy and decision-making. You will work closely with business leaders to understand their objectives, transforming complex data into clear and strategic recommendations to help drive our eCommerce success. You will work with stakeholders across the company to ensure our analytics and insights are used to inform decisions and drive site growth to the elizabetharden.com site. To be successful in this role you’ll need a passion for data-driven insights, strong problem-solving skills, and the ability to work cross-functionally.

Responsibilities Will Include, But Will Not Be Limited To

• Use site analytics tools (GA4, Shopify) to monitor daily sales, website performance, traffic, inventory sell-through, and promotion performance

• Generate regular reports and dashboards to provide actionable insights and recommendations to stakeholders

• Analyze sales, customer behavior, and site metrics to identify opportunities for conversion (CRO): propose digital merchandising strategies, navigation updates, and category offer shifts to promote sell-through and performance of key categories

• Analyze traffic sources, conversion rates, and customer acquisition costs to identify trends and opportunities

• Analyze and report on product sales, risk, key category performance

• Work with Sales, Supply Chain, and Demand Planning teams to forecast weekly and monthly demand and manage inventory levels to ensure optimal stock availability and minimize excess inventory.

• Partner with the Demand Planning team on product and sample restocks, new launches, promotion planning and margin forecast, discontinuations, and excess inventory depletion

• Ensure effective inventory management for sellable and promotional/non-sellable items

• Monitor and analyze ecommerce KPIs, including conversion rates, traffic sources, and customer acquisition costs.

• Conduct market research to understand industry trends, customer preferences, and competitive landscape.

• Work closely with Marketing, Sales, and Supply Chain and key cross-functional stakeholders to align strategies and achieve business goals.

Requirements

• Positive and energetic attitude with a cross-functional style

• 3-5 years of ecommerce experience working in a fast-moving CPG company, preferably beauty or other retail (e.g. apparel, accessories) in a similar capacity

• A bachelor’s degree in a relevant field, experience working with consumer brands

• Passion for the beauty industry and a consumer-centric mindset

• Data-savvy with experience turning data into actional insights

• Deep understanding of the digital shopping experience on desktop and mobile

• Expert proficiency in Google Analytics, Excel, and data visualization tools (e.g., Tableau, Power BI, Insights).

• Advanced Excel/analytical skills (Pivot tables & VLookups at minimum)

• Strong analytical and problem-solving skills with the ability to interpret complex data sets.

• Strategic & financial capabilities; comfortable with tactical execution with data-led decisions

• Superior attention to detail, time management and follow-through

• Self-starter with the ability to work well independently and in a team environment

• Excellent written and verbal communication skills

• Functional knowledge of Confluence and Jira board project management tools

• Thorough technical and operational understanding of DTC e-commerce:

• Experience with various e-commerce platforms including Shopify, Salesforce Commerce/Marketing Cloud and Adobe Analytics

• Knowledge of SQL and other data querying languages.

• Familiarity with A/B testing and CRO (Conversion Rate Optimization) techniques.

• Exposure to technology platforms and principles around responsive design, Mobile UX, Analytics, Reporting, SEO, ADA compliance, Ratings & Reviews

#LI-SB1

The base pay range for this position in New York City is $80,000 - $100,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.