Summary

At Chobani, we make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an unbridled appetite for making a difference. Chobani’s Category Development and Insights team uses category, consumer and shopper insights data to guide decisions made by the broader Demand Department – a united department that integrates marketing, sales, insights, product innovation and commercial finance. As a key member of the Demand Department, this role adds to driving company sales and gaining advantage over competitors by creating valuable tools/programs to uncover category and shopper insights that drive increased performance at retail.  

Responsibilities

Conduct custom quantitative and qualitative primary research to answer critical business questions from Marketing, New Product Development, Creative, Sales, and other cross-functional partners Lead the end-to-end custom research process: Translate business questions into research objectives Design and implement analyses Use statistical skills to clean and analyze data Identify relevant trends within datasets and derive recommendations that promote unbiased evidence-based, data-driven decision-making Visualize the information and present findings, creating a cohesive story in a clear format that makes complex concepts accessible for all audiences Develop and embrace new research methodologies and approaches to produce actionable insights Be an internal source of expertise and excellence on research and insights, and the methods used to gain a greater understanding of our current & potential consumers Maintain research partner relationships, roadmaps, and capabilities Ad hoc business reporting necessary to answer time-sensitive questions Provide marketing intelligence, reporting, and analysis/synthesis in the areas of paid & owned media (TV, experiential, digital, social, website, etc.). Specifically: Evaluate and define metrics and frameworks Understand root causes of changes in metrics and communicate insights effectively Identify levers to move critical metrics Build and automate dashboards and reports Synthesize data from a variety of sources into actionable marketing recommendations and narratives at the organizational, campaign, channel, and tactic levels Lead marketing and media measurement: develop post-campaign analyses, assess return on investment across marketing tactics to inform future strategies/plans, and find opportunities to optimize marketing effectiveness and efficiency by using the Commercial Mix and other attribution models. Lead ongoing brand health tracking  

Requirements

Bachelor's degree required in statistics, economics, econometrics, analytics, or related field a plus 3-5 years of relevant experience within market research/consumer insights desired; experience in CPG industry preferred Experience with marketing analytics tools including marketing mix analysis, multi touch attribution, data management platforms, first party data onboarding, and brand lift studies. Experience working with syndicated sales data such as Nielsen or IRI data. Proficient user of Google Analytics Experience solving business objectives using a wide range of quantitative and qualitative research methods including but not limited to advertising/creative asset testing, product concept testing, consumer segmentation, brand tracking, social listening, surveying, focus groups, ethnographies, digital communities, IHUTs, IDIs, etc. Demonstrated ability in survey design (monadic, TURF, conjoint, MaxDiff, etc.), programming (i.e., Qualtrics), and analysis using statistical software tools (R/Python preferred, or willingness to learn) Experience with common statistical analysis methods (significance testing, regression modeling, hypothesis testing, multivariate analyses, forecasting/time series, etc.) Ability to weave together many data streams (primary research, 3rd party insights, syndicated data, etc.) into a cohesive and compelling story Ability to balance awareness of the “best” way to approach a research question with a passion for conducting scrappy research when appropriate Advanced Microsoft Office skills (including but not limited to Excel, Word, and Power Point) Excellent verbal, written, communication and presentation skills Keen attention to detail and accuracy Ability to work in an entrepreneurial, fast-paced, and dynamic environment both independently and as a teammate Highly organized with the ability to balance multiple projects at once  

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.   #LI-VK1  Compensation Range: $78,400.00 - $117,600.00, plus bonus.