The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

About the Role

The Associate Director of Measurement will lead the team that analyzes the effectiveness of ad campaigns, conducts measurement analysis & presents performance narratives within The New York Times Advertising. Reporting to the Director of Measurement and Insights, you will support the roadmap for measurement with the purpose of strengthening client relationships and their reliance on The Times as a platform to meet desired KPIs. You will oversee an experienced team and make sure they are equipped to deliver performance stories to clients and build a suite of benchmarks to inform future campaign and creative development. You will lead the development of tools that ensure we are bringing performative products to market, consult with clients on the effectiveness of their advertising through data-driven narratives, and build new privacy-first solutions that progress our portfolio of campaign performance offerings.

Responsibilities:

• Lead the enhancement of our suite of measurement solutions across digital, print and audio

• Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy

• Collaborate alongside the wider measurement team to provide holistic performance stories to important clients

• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights

• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies

• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis

• Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs

• Lead a team of 2-3 direct reports

• Demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 7+ years of experience in digital publishing (preferred)/media or agency with at least 3+ years of Measurement specialization or in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.

• 2+ years of experience managing individual contributors

• Experience with ad technologies and solid knowledge of the larger digital advertising ecosystem

• Experience working with client-facing sales teams, strategy and creative.

Preferred Qualifications:

• Demonstrated experience writing & presenting clear & cogent narratives - Google slides experience

• Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights. Experience working with audio measurement tools such as Podsights, Chartable, Veritonic.

The annual base pay range for this role is between $140,000.00 and $155,000.00.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) for details.