Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
What you'll be doing...
As Associate Director, Paid Social Strategy & Innovation within Verizon's in-house digital media team, you will be responsible for the overall paid social media approach across all inventory types to achieve brand and business objectives for Verizon Consumer Group. With your knowledge of the social landscape and the evolution of consumer behavior, you will keep internal leadership, media and ad teams educated on emerging technologies. You will drive the product roadmap with our key partners. You will develop innovative plans to drive differentiation in a highly competitive landscape.
Responsibilities include:
- The role will be responsible for the development of forward-thinking, holistic paid social media strategies across the Verizon Consumer Group.
- Supporting product launches, key products, and services across paid social channels.
- Identify and ensure alignment on key performance indicators for paid media campaigns.
- Integrating paid media with owned and earned plans.
- Monitoring campaign performance and providing insights to identify opportunities for better engagement and conversion.
- Keeping internal teams educated on the evolution of paid social technology, what's leading in the marketplace, where we should be going and what tech can be utilized.
- Aligning and integrating with inter and cross-channel teams, managing the ongoing communication with these stakeholders for applicable projects.
- Stakeholders include, but are not limited to other Marketing Activation, Integrated Marketing, GTM, Organic Social, Creative, Production, Customer Experience/Design, Digital Ops, Product and Device teams, Analytics, and their agencies/ vendors.
- Evolving Verizon's social approach by creating disruptive, 360-degree paid activations and integrating with branded content
- Leading social partnerships to innovate and drive product roadmaps.
- Connect creative and creators into our paid approach while keeping best practices and brand standards top of mind.
- Transforming paid social strategies to align with customer focused goals.
What we're looking for...
You'll need to have:
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant work experience.
- Experience hands-on-keys in primary buying platforms & formats (Meta/Facebook/Instagram, X/Twitter, Snapchat, LinkedIn, Pinterest, Reddit).
- Brand marketer/agency/consultative services experience in developing paid social media strategy & investment plans.
- Experience managing multiple stakeholders in highly matrixed organizations.
- Experience overseeing and directing vendors, partners, agencies, etc.
- Analytical skills to translate into actionable insights and performance plans.
Even better if you have one or more of the following:
- Experience with management of budgets of at least fifty million dollars.
- Eight or more years of relevant work experience.
- Experience with data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
- Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).
- Experience making recommendations and influencing executives on strategy and tech adoption, based on thorough awareness of the current and emerging tech landscape.
- Experience with dynamic creative, AI and generative AI technologies & tools (Innovid).
- Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.
- An understanding of ad trafficking & tagging operations process (CM, Innovid).
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $123,000.00 and $228,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.