Summary
At Chobani, we ensure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference. Conducting quantitative and qualitative research and analytics, Chobani’s Marketing Insights team produces category, consumer and shopper insights to help inform marketing, product, and business decision making. As a key member of the Marketing Insights Team, the Consumer Insights Analyst makes use of company and syndicated data, integrated with primary consumer research, to help inform the design, development, and measurement of Chobani marketing strategies and initiatives
Responsibilities
Make use of syndicated data (from sources like Nielsen and IRI), account-specific data, as well as consumer and shopper insights to provide regular summaries to internal teams on category, competitor, and Chobani performance. Analyze and summarize 3rd party reports to help create product-, category-, and industry-level insights and executive briefings. Contribute to the development of marketing measurement plans; support analysis and reporting of Chobani marketing initiative effectiveness. Partner on insight discovery via expert networks (Mintel, Nielsen, etc) as well as from industry professionals to tell a 360-degree story about categories Chobani is considering entering. Make use of tools / templates to facilitate analysis & reporting: provide ongoing trend reporting / analysis. Collect and clean data, interpret and evaluate statistical outputs, develop recommendations based on findings, and prepare reports/summaries for non-quantitative audiences. Analyze multiple data sources to generate pertinent and accurate summaries of key performance indicators versus objectives. Conduct ad hoc analyses and data pulls to answer time-sensitive questions. Collaborate closely with stakeholders in Product Marketing, Innovation (New Platform Development), Consumer Marketing, New Product development / R&D, and Commercial/Sales.
Requirements
Minimum 2+ years experience in marketing analysis (or previous experience as a category analyst) with specific knowledge of IRI and/or Nielsen. Consumer panel data experience preferred (Homescan, Oracle etc.). Experience in consumer packaged goods industry preferred. Proficient in multiple statistical methods, including linear regression, A/B testing, hypothesis testing, survey methods, etc. Hands-on experience with statistical programs such as R, Python, SPSS, or STATA. Progressive thinker capable of extending or enhancing the existing set of analytical offerings. Proven analytical skills and ability to successfully integrate multiple, disparate streams of information into sound conclusions, recommendations and reports. Capable of building strong networks and working relationships by effectively influencing cross-functional stakeholders. Strong verbal, written, communication and presentation skills. Keen attention to detail and accuracy. Thrives in a fast-paced, dynamic environment both independently and as a team player. Highly organized with the ability to manage multiple projects against aggressive deadlines. Advanced Microsoft Office skills (including but not limited to Excel, Word and Power Point).
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. #LI-VK1 Compensation Range: $61,600.00 - $92,400.00, plus bonus.
