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Director, Marketing, L'Oréal Paris Hair Care

New York, NY, New York

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Permanent

New York, NY, New York

Marketing

Full - Time

21-May-2024

Director, Marketing, L'Oréal Paris Hair Care

Location: 10 Hudson Yards, New York, NY

Division: Consumer Product Division

Reports to: Vice President, Marketing, L'Oréal Paris Hair Care

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023

• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023

• Top 25 World's Best Companies - TIME, 2023

• Top Companies for Executive Women - Seamount, 2023

• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

  With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

  Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

  In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.

  A Day in the Life

  This position is responsible to lead and drive brand growth for the Ever hair care franchise, developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. The Marketing Director responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

  Requirements

• BA degree required.

• 7-10 years of Industry related marketing work experience (consumer package goods or beauty)

• Experience working collaboratively with R&D on a new product or renovation

• Experience successfully launching and managing a new product or renovation through its entire life cycle

• Prior experience in Operational Marketing

• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management

• Market Research: ability to read and interpret research data

• Leadership: Demonstration of leadership with team; support departments and customers

• Strong Project Management Skills

• PC Proficiency (Microsoft Suite)

• Information & Data management

• Rigorous quantitative data analysis skills

• Prioritization & Organization Skills

• Strong Interpersonal Skills (written and oral)

• Strong appreciation for our business / sensitivity to métier

• Must be professional and energetic with a positive attitude

  Responsibilities

  New Product Launches:

• Ownership and responsibility for supervising entire go-to-market process across multiple launches- shopper, social, media, education, etc.

• Participate in selling project to management at large

• Generate long term strategic development

• Collaborate with Creative to create launch materials including merchandising and sampling

  Strategy & Planning:

• Drive the research, analysis, category trends and insights to develop long term strategy

• Oversee and guide plans development and create vision for businesses

• Contribute to total category strategy / plans

• Responsible for owning strategy for Sales and Trade planning

  Financial P&L and Forecasting:

• Ownership of entire process

• Understand and manage financial implication of forecast (i.e.) E10 and Full year number

• Own accuracy of all budgets and roll up of total category with finance

• Manage budget allocation between spending buckets and brands with peers

  Promotions/Advertising/Media:

• Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

• Influence media recommendation and direction

  People Management:

• Develop and manage junior talent on the team to ensure they maximize their professional growth and overall output of the team

  What We Offer

• Salary Range : $140,100– $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

  Your Future Team

  Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

  We Are Committed and Engaged

  Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

  We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

  If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

  All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

  Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.