Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Required Skills:

Performance Marketing Manager - Paid Social, RL Responsibilities:

1. Drive business outcomes tied to the virtual reality and augmented reality ecosystem like generating new users and engaging existing users.

2. Develop and drive optimization programs to increase performance across the full marketing funnel including awareness, engagement, traffic and conversions.

3. Drive experimentation across key optimization levers eg creative, promotion, bid strategy, landing page, and channel.

4. Brainstorm and identify new optimization and growth opportunities across paid media channels by leveraging campaign data and analysis.

5. Use tools like Excel, Tableau, and custom marketing analytics dashboards to analyze data, move fast, and work efficiently at scale and collaborate with decision science on lift measurement, attribution model, media mix model requirements, and platform enhancements.

6. Identify budget optimization strategies using attribution data and media mix models developed by Decision Science.

7. Work with communication planning team and agency partners to incorporate holistic cross-channel media strategy.

8. Partner closely with cross-functional teams across all workstreams to influence and align on optimization efforts.

9. Build and evolve Ad Tech solutions in partnership with technical engineering, privacy and legal teams on projects involving data layer and pixel implementation, multi-platform event tagging, 1st party audience building, audience ingestion through third party API, etc.

10. Drive paid media channel experimentation, a/b testing, analyzing data sets, and interpreting them to make business decisions.

Minimum Qualifications:

Minimum Qualifications:

11. Requires a Master’s degree in Media Management, Marketing, or related field and four years of work experience in job offered or in a media or marketing-related occupation.

12. Requires four years of experience in the following:

13. 1. Creating, implementing, measuring, and optimizing comprehensive paid social media strategy
14. 2. Executing full-funnel marking campaigns across social media platforms
15. 3. Marketing experimentation, A/B testing, analyzing data sets, and interpreting them to make business decisions
16. 4. Excel, Tableau, and analytical dashboards to analyze data, synthetize reporting, identify performance trends and opportunities, and execute optimizations
17. 5. Managing high-impact cross-functional work with project management skills
18. 6. Marketing measurement tools such as lift measurement, attribution model, or media mix model
19. 7. Marketing experience in consumer hardware, ecommerce, technology, or augmented/virtual reality
20. 8. Marketing strategy, content management, and social listening tools.

Public Compensation:

$160,587/year to $165,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.