Company Description

PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally.

Job Description

Overview:

We are currently looking for an Planner, Strategy to support the day-to-day Media Planning and Strategy functions

for a high profile entertainment client. This person will assist a team in the development, execution, and stewardship

of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

Role Objectives:

• Responsible for contributing to the development of and executing strategy for the functional area

• Develop media strategy and recommendations under supervisor guidance

• Present media plans and provide plan maintenance including objectives/strategies and updates

• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules

of competitors, interpret data and draw conclusions

• Prepare flowcharts and budgets for media plan development and maintenance

• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in

negotiations

• Review and verify media buys to ensure proper execution

• Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field

• 1+ years of experience in media planning/strategy

• Agency experience highly preferred

• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software,

R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI

• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

• Demonstrate ability to learn new propriety software and processes quickly and proficiently

• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal

documentation

• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced

environment

• Meet client and internal deadlines and obligations

• Manage projects, resources, stakeholders, and participants

• Be a resource to others in the resolution of complex problems/issues

125%

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2024.

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