Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

We are seeking a product marketing champion to join our Databases Product Marketing team within Data and AI Software Product Marketing. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM Db2 for z/OS products to grow and achieve critical revenue targets for a core IBM business. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and retain and grow our Db2 for z/OS install base with new AI and analytics software offerings. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by client interests and qualified leads, new signings, retention rates, average customer value, NPS, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:

Act as the market catalyst for Db2 for z/OS and its new data and AI software tools, providing guiding views on key problems, competitors, and differentiators grounded in data

• Leverage deep customer, market, and competitor insights to build persona profiles and identify priority use cases that address client needs

• Translate technology into marketing messaging and compelling stories that influence analysts, customers, and partners towards IBM's offerings

• Build go-to-market strategies with global sales, strategic technology partners, and product management to create and capture market demand

• Act as the marketing launch linchpin that galvanizes internal support across all marketing, sales, partners, and product channels and drives demand for new product features and product introduction

• Source client stories, product claims, and proof points that strengthen the persuasiveness of product messages and establish our differentiation

• Define narrative and develop content for industry, 3rd party, IBM and partner-led events, conferences, and webinars

This is a hybrid role where attendance to the office will be required 3 times per week.

Required Technical and Professional Expertise

• Experience in Product or B2B Marketing

• Experience creating marketing business plans

• Interest in the following software: generative AI, hybrid cloud, data and analytics

• Experience working and communicating with groups of different backgrounds and skills to enable collaboration

• Strong communication skills and verbal skills (one-on-one as well as presentation skills) as well as writing skills with the ability to tailor marketing content to different audiences

• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

Preferred Technical and Professional Expertise

• Deep understanding of go-to-market strategies

• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

• Technology partner management experience, including understanding buyer behavior and business models collaborating with partner technology

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.

• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs.

• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.

• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.

• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.