Description

Amazon Ads is dedicated to driving measurable outcomes for our customers (advertisers, agencies, partners). Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. Our International Expansion (IX) program is committed to transforming the depth, scale, and reach of our Ads offering worldwide. The environment is very fast-paced, and requires someone who is highly enthusiastic, entrepreneurial, detail-oriented, and comfortable working with multiple teams across multiple countries.

We are seeking a GTM Specialist focused on accelerating our growth internationally through agencies. Specifically, we are looking for someone who can act as a collective voice for IX locales within global planning, both ensuring international priorities are considered in global strategies and distributing global roadmaps at scale to IX locales. This will have an outsized focus on working with agencies to drive adoption of our AdTech stack. The selected candidate will work closely with global product teams to understand the availability, roadmaps, and efficacy of our ad products at a detailed level to translate how local agencies can lean into AdTech adoption with Amazon. They will also work closely with local teams to analyze in-country resource requirements, incentives, and any other headwinds we may face to driving adoption and escalate these to global stakeholders. The ideal candidate will combine a deep understanding of how agencies operate their business and internal tech stacks with proven expertise in building and growing scalable programs.

**Additional International Locations: Toronto, London, Paris, Amsterdam, Dubai, Singapore, Tokyo

Key job responsibilities

• Build and execute a comprehensive plan to drive improved Share of Wallet (SoW) with Big6 agency groups across IX locales, with an outsized focus on driving AdTech adoption as a key growth lever to improve our strategic agency partnerships.

• Aggregate priorities, headwinds, and needs across international locales to feed into Global Customer Development teams’ annual planning processes.

• Work closely with global product teams that own AdTech roadmaps across planning (Reach Curve, Persona Builder), buying (DSP Campaign Management), and measurement (AMC) products to build a comprehensive POV on product availability and efficacy in IX locales.

• Work closely with Enterprise Deals stakeholders on both scaled tracking of performance against global agency deals and ensuring AdTech product roadmaps line up with inclusion in Deals.

• Work closely with Deals stakeholders to ensure IX agencies are including in Market Development Fund resource allocation to drive AdTech adoption.

• Collaborate with cross-functional teams (Finance, Legal, Accounting, Tax) to effectively manage contractual and cost implications of incentivizing Agency adoption of our AdTech stack.

• Oversee scaled mechanisms to share learnings across ICAA agency teams, including performance by HoldCo/OpCo, Ads product lines, and stakeholder groups.

Basic Qualifications

• 5+ years of professional or military experience

• Bachelor's degree

• Experience developing strategies that influence leadership decisions at the organizational level

• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Preferred Qualifications

• 8+ years of experience in digital advertising and client facing roles with a focus on media.

• Deep understanding of both Amazon AdTech solutions, in particular Amazon DSP and AMC tools.

• Deep understanding of and strong contacts within the Big6 agency landscape at a global and/or country level.

• A proven track record of leading and driving multiple complex programs to meet business objectives and a demonstrated ability to translate strategic initiatives into detailed operational plans.

• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133,200/year in our lowest geographic market up to $220,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.