Sr. Social Media Marketing Manager, Commerce

The New York Post provides readers with the best in News, Sports, Pop Culture, and Entertainment – with signature wit, irreverence, and authority averaging 90 million unique monthly viewers. Over the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television, and commerce.

The New York Post Digital Network seeks a commercially minded and proactive Senior Social Media Marketing Manager (M-F) who is passionate about creative, shoppable content to join our social media team.

The Social Media Marketing Manager will lead our social commerce strategy and play a pivotal role in conceptualizing, designing, and overseeing the elements that enhance the overall impact and engagement of our commerce-related social media content. You will collaborate closely with our commerce editorial, design, marketing, and product teams to ensure a cohesive and engaging visual experience for our followers.

Reporting to the Senior Director of Social Media & Audience Engagement, you will have a significant impact on the success of our growing digital commerce division.

Responsibilities:

• Oversee social commerce strategy and team (one current direct report).

• Collaborate with audience development and commerce teams, leveraging established and emerging platforms for cutting-edge social media strategies that align with brand commerce goals, driving content engagement and sales.

• Interpret data, both from affiliate networks and social platforms, to inform strategies and decision-making.

• Ensure consistent, correct, and up to date data reports on an ongoing basis and for special events as needed.

• Implement, manage, track and report on paid social activations across networks including but not limited to Meta and Tiktok, with a focus on ROI.

• Manage social media inquiries from sales and branded content teams, ensuring timely responses.

• Work seamlessly with editorial, design, marketing, and product teams (NY Post, Page Six, Decider) to align visual content, enhancing individual brand initiatives.

• Innovate content presentation on social media, experimenting with formats and interactive elements for engaging graphics and videos that showcase commerce-related content.

• Maintain up-to-date proficiency in social media tech and best practices, adapting to tools, algorithms, and platform advancements.

• Track and report on internet trends, particularly in the shopping sphere.

• Proactively engage the audience with timely, trend-inspired content that resonates within the commerce realm.

• Convey ideas adeptly to both internal and external stakeholders, fostering productive collaboration.

Please note that the commerce initiative is a dynamic and changing business, and responsibilities of this position may adjust with strategy changes.

Qualifications:

• 5 years of experience managing multiple social media accounts for a major publisher or brand.

• Extensive experience with paid marketing and campaign management.

• Knowledge of micro and macro digital media trends and emerging platforms.

• Proven ability to think strategically and translate strategic goals into actionable social media plans that drive commerce-focused results.

• Familiarity with affiliate networks and data software such as Trackonomics.

• Ability to multitask, balance priorities and thrive in a fast-paced environment, quickly adapting to changing trends and leveraging them to enhance social media strategies.

• Proficiency in metrics-based decision-making with an emphasis on reading and interpreting data.

• Adept at analyzing social media data to identify trends, make informed decisions, and refine strategies for optimal engagement.

• Experience collaborating with e-commerce platforms or commerce-related brands, translating product offerings into engaging social media content.

• Familiarity with Adobe Suite, Meta Business Suite, and Google Ad Manager preferred.

• Ability to be both a self-starter and team player who exhibits strong interpersonal and communication skills.

• Photo and video editing experience and excellent writing and copy-editing skills

• Highly organized with exceptional attention to detail.

Note: The NY Post adheres to a hybrid work schedule. This role will be expected to come into the office 4 days a week.

Salary Range: $75,000 – $90,000

All official communications will be sent from email addresses ending in @nypost.com or newscorp@myworkday.com .

At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.

As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship. ​

Job Category : AUDIENCE DEVELOPMENT