Our Marketing department is seeking an experienced, pro-active, hands-on Marketing Specialist able to grasp business trends and generate creative ideas to support the overall marketing efforts of Vector. The individual should be well-versed in specialized marketing concepts, principles and tactics that will deliver effective marketing programs to help the organization's growth and strengthen our brand.

Job Description

• Plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
• Collaborate with product lines and marketing to coordinate marketing programs and brand awareness initiatives
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, ads, etc.)
• Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Undertake and implement individual tasks of a marketing plan as assigned.

Key Qualifications

• Automotive industry experience preferred
• Technology industry experience
• Bachelor's degree in Marketing, Communications, or Business or equivalent with an affinity for technology
• Must have a minimum of five years marketing experience
• Excellent verbal and written communication skills

• Embedded software exposure or knowledge a plus

   

Preferred Qualifications:

• Excellent analytical skills
• Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
• Proficient computer skills, including Office 365, marketing software (Adobe Creative Suite) and applications (Web analytics, CRM, MS Teams)
• Experience with video production and editing using applications such as Adobe Premiere
• Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/social media and Google Ads) and market research methods
• Demonstrable experience with social media marketing campaigns that have generated measurable results

• Demonstrable experience in marketing data analytics and tools, including Power BI