Location: Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata: Powering Smarter Treatments and Healthier People

Medidata, a Dassault Systemes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its groundbreaking technological innovations, Medidata has supported more than 33,000 clinical trials and 10 million study participants. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us on LinkedIn, Instagram, and X.

About the Team:

As the Senior Director of Product Marketing, you will work closely with the full Medidata product marketing team along with many other offering teams to drive awareness and thought leadership across multiple offerings within Medidata and Dassault Systemes. This role will have direct responsibility for strategizing marketing activities to increase thought leadership and visibility to Medidata's products in addition to managing the tactical execution and completion of product marketing activities. This position works with the product development team, product marketers, and global and solution marketing and sales enablement to develop and communicate go-to-market plans, development of value propositions by persona and sales segment, and product positioning in the marketplace that demonstrate the value of Medidata's solutions. To thrive in this role, it will be important that you're equally comfortable with interacting with multiple stakeholders which include the following: product teams that span the Medidata and Dassault portfolio, Market Research and Competitive Intelligence, Offering Management, Sales and Marketing. You will work cross-functionally with leaders in the Patient Cloud, Rave and Data Management, and AI development organization, as well as other R&D leadership to help drive the strategy and lead the GTM vision for several Medidata solutions along with building synergy stories across the portfolio of offerings. Your goal should be to discover and bring to market offerings that accelerate study execution and help elevate the use of AI and patient-facing products in ways that will help elevate the patient experience in clinical trials, while delivering faster trial timelines and more data-driven experiences using AI.

Responsibilities:

Support the development and execution of Medidata solutions, go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value and other deliverables, as appropriate

Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation

Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition

Partner with sales and customer success to create case studies

Partner with Market Intelligence and Analyst relations to tell our story and gain valuable feedback to consider for future strategy decisions

Incorporate competitive and market intelligence into analysis required to arm the field against the competition and highlight our market strength

Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products

Qualifications:

Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master's degree or MBA preferred

Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry - especially in patient facing technology in clinical trials

Knowledge and experience in the development, marketing and/or sales of patient engagement, recruitment, sensors, and other patient-facing solutions and services in the healthcare / life sciences industry

This position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding.

Strong GTM development, presentation, collaboration and communication skills and the ability to build strong working relationships with multiple stakeholders across the business

Excellent writing and editorial skills and proven content creation experience

Partner cross-functionally with product, sales, marketing and offering management to enable strong market readiness and successful adoption and traction of products in market

Experience in designing and executing marketing and communications programs

Self-motivating, able to assume responsibility and work autonomously in a professional manner

The salary range posted below refers only to positions that will be physically based in the New York Metro Area. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New Jersey, may differ based on the local market data in that region. The base salary pay range for this position is $157,500 - 210,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Equal Employment Opportunity:

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

#LI-MW1

#LI-Hybrid