The Director of Marketing and Communications will develop and execute strategies to enhance the visibility, impact, and operational efficiency of Garrett County Community Action. This role involves aligning marketing, communications, and IT efforts with the organizations strategic objectives. The director will oversee digital and traditional marketing campaigns, media relations, internal communications, event planning, and key IT projects. Job responsibilities include brand management, public relations, community engagement, and supporting the organizations mission.

Key Responsibilities:

Marketing and Communications:

Develop and execute marketing and communications strategies.

Oversee digital and traditional marketing campaigns.

Manage media relations and internal communications.

Plan and coordinate community engagement events.

Lead brand management and public relations initiatives.

Utilize digital marketing tools and platforms, including WordPress.

Foster partnerships and collaboration with internal and external stakeholders to enhance marketing efforts.

Work with executive staff to coordinate key campaigns with state and national CAPs.

Leverage social media platforms for professional outreach and engagement.

Create content and graphic designs using Adobe Creative Cloud and Canva.

Develop strategic marketing plans and measure their performance.

Information Technology:

Develop, oversee, and maintain the agencys website and intranet.

Lead key IT projects, including system upgrades and software implementations.

Manage vendor contracts related to IT services.

Ensure IT strategies align with the organizations strategic objectives.

Qualifications:

Bachelors degree in Marketing, Communications, Information Technology, or a related field.

Minimum of 5 years of experience in a marketing leadership role, preferably in a nonprofit or community-focused organization.

Excellent verbal and written communication skills.

Expertise in digital marketing tools and platforms.

Proficient in using social media platforms for professional outreach and engagement.

Experience with Adobe Creative Cloud and Canva.

Experience as a SharePoint administrator, including managing SharePoint sites, permissions, and workflows.

Ability to develop strategic marketing plans and measure their performance.

Experience working with a team or alone managing complex projects, and vendor contracts.

Comfortable working in an AI-friendly workplace and leveraging technology to enhance marketing efforts.

Salary: TBD based on qualifications and experience.

Benefits: This is a full-time permanent position with a complete GCCAC benefit package.?

Application Process: Applicants must submit their resume to Marlin Bender, GCCAC Director of Human Resources, at 104 E. Center Street, Oakland, MD 21550. Email: mbender@garrettcac.org?

Deadline: The position will remain open until filled.?