Universal Horror Unleashed is a terrifyingly unique experience that will bring haunts to Las Vegas year-round. Located at Area 15 is the heart of horror – we would love to have you haunting alongside us! With the nature of this experience comes a unique working environment. You will find yourself working in dark environments around special effects including strobe lights, fog, artificial smells, and more. The working hours will be unique, typically spanning over late evenings/nights and weekends (holidays included). This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.

POSITION SUMMARY:

Responsible for the strategic planning, development, and execution of an overall sales plan, marketing for trade segments, and local partnerships that drive awareness and demand for Universal Horror Unleashed (UHU). Focused on the Las Vegas market and partnership with Area15 to establish and maintain strong sales plans and incentive programs. Partners with key UDX Marketing & Sales departments to support cross-departmental planning to ensure alignment with all origins and segments in order to elevate the presence and positioning of UHU within the horror and Halloween market and all partner campaigns.

POSITION RESPONSIBILITIES:

• Develops strategic marketing and sales plans to drive local Las Vegas market initiatives for marketing campaigns, partnership with tenant owner Area15, sales and pricing optimization, evolving trade segment partnerships, and developing incentive programs. Implements sales initiatives that drive attendance, repeat visitation, special event buyouts, brand loyalty, and seasonal activations to showcase horror throughout the year. Champion voice of the consumer to ensure the understanding of guest needs and behaviors is at the center of special market strategies and programs.

• Leads and partners collaboratively to develop strategic and comprehensive marketing communication plans ensuring there is a consistent and cohesive messaging strategy that aligns with overall objectives and goals. Identifies and implements initiatives that develop and strengthen positioning of UHU to drive interest to Area15 and increase revenues for new business model. Responsible for maintaining and evolving the UHU brand in partnership as a tenant, following all local marketing and sales requirements for ticket sales, discounts, and partnerships.

• Collaborates by seeking and leveraging partner input in the development of strategic direction for UHU sales initiatives. Ensures alignment with Segment leaders, Cross Functional Segment Experiences Team, Insights, Licensed Partners, Product Development and Pricing to deliver against business objectives.

• Monitors and measures Marketing & Sales performance, identifying areas of improvement and efficiency and directs activation through cross-functional teams. Provides UHU program status updates and communication to help throughout all levels of the organization to stay connected and informed on risks and localization efforts.

• Develops campaign performance measurements and look back assessments; maintain ongoing business tracking as necessary. Maintains ROI on all marketing initiatives to ensure we are meeting business objectives and make changes as necessary to changing business demands.

• Oversees and manages the budget, monitors, and tracks monthly expenditures, analyzing monthly/quarterly financial reports, reviewing and approving invoices through internal accounting systems. Reporting/analyzing budget pacing, as needed.

• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.

• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITY: Supervises an Exempt team

ADDITIONAL INFORMATION:

• Will require some domestic travel.

• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Cross-functional experience and the ability to thrive in a fast-paced, complex, and highly collaborative environment.

• Exceptional communication and presentation skills.

• Demonstrated translation of data into implication and then into strategy.

• Proactively analyze and synthesize segment data, performance, forecasting and budgets into business recommendations.

• Demonstrate critical decision making and problem-solving skills, leading to inspiring plans, engagement and ultimately business performance.

• Recognize market issues and trends and proactively propose ideas, plans, contingencies, and brainstorm initiatives to address business needs.

• Provide clear and succinct direction, facilitate brainstorming and drive innovation that enables working teams to develop breakthrough product ideas.

• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Consistent attendance is a job requirement.

• Required On-Site: This position is required to be performed full-time from an NBCUniversal-designated worksite.

EDUCATION: Bachelor’s degree in Marketing, Business, Communications, or related field is required. MBA is preferred.

EXPERIENCE: 7+ years of progressive marketing and/or sales experience in the Travel & Resort Industry, Live Entertainment, or immersive experience; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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