Our Opportunity:

Chewy is looking for a consumer-centric, data-driven Senior Marketing Manager, Healthcare to join our exciting and fast-paced team in Plantation, FL or Boston, MA . We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. The Sr. Marketing Manager will lead e-commerce category marketing for multiple growing healthcare categories. This is a unique opportunity to work in a start-up like fashion but for an existing and loveable brand requiring a self-starter, action-biased individual with superior relationship-building skills. Among other projects, you will work on developing marketing plans, translating category and consumer insights into customer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. Successful candidates should be customer-obsessed, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment.

What You'll Do:

• Lead development of marketing and research plans for healthcare merchandise categories including Veterinary Diets, Vitamins & Supplements, and other health & wellness products.

• Work closely with category managers across multiple healthcare categories to build out monthly marketing plans and calendars based on promotional activities, product development, and annual goals.

• Partner closely with Chewy marketing teams and channel owners (Email, Site, Social, etc.) to drive customer acquisition and retention for healthcare categories across channels, continuously optimizing and seeking improvements.

• Analyze marketing efforts and performance data to summarize and communicate to stakeholders how marketing initiatives are impacting business results.

• Collaborate with the Partner Marketing team to develop vendor opportunities and initiatives.

• Manage consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.

• Build processes to ensure collaboration with stakeholders and smooth execution across functions within the Healthcare business unit.

• Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics including owned channel placements.

• Use data and insights to think strategically and creatively to develop opportunities to support category goals with limited resources and offsite marketing support.

• Design and execute marketing frameworks, analyze results and implement scalable campaigns.

• Be a thought leader with a vision to progress a growing e-commerce business and establish a Marketing function within a business.

What You'll Need:

• 8+ years' of marketing experience

• Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders

• Customer-first mindset and passion for delivering the best end-to-end experience

• Must have attention to detail and possess critical thinking skills

• Strong verbal and written communication skills in addition to project management skills

• Experience analyzing business performance and determining the impact of marketing efforts

• Comfortable in a fast-paced, self-starter environment

• Experience with CRM/Email and Search (Paid and Organic)

• Advanced analytical tools (e.g., Excel) experience, experience with Tableau and/or SQL is a plus

• Ability to develop metrics, analyze data quantitatively, and identify opportunities

• Bachelor's degree, MBA preferred

• Travel may be required

#LI-Hybrid

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com .

If you have a question regarding your application, please contact HR@chewy.com .

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