Job Information
CNH INDUSTRIAL AMERICA LLC Product Marketing Manager Self in RACINE, Wisconsin
JOB REQUIREMENTS: Product Marketing Manager - Self-Propelled Forage Harvesters Location US-WI-Wisconsin Field Employee \| US-MN-Minnesota Field Employee \| US-IA-Iowa Field Employee \| US-IL-Illinois Field Employee \| US-PA-Pennsylvania Field Employee ID 2025-26535 Category Marketing Position Type Full-time Overview CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial\'s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. Reporting to the Global Product Marketing Manager and in close coordination with the North America Region Agriculture Brand leaders, the North America Product Marketing Manager (PMM) is responsible for the profitable growth of assigned product line. Develop strategic marketing plans through market research, competitive analysis, customer engagement and business planning. Play an active role in the total product lifecycle from product launch customer/dealer training, demos, sales, first set up, aftermarket etc. The Regional PMM is responsible for the new product introduction process within the marketing organization. Interact with Customers, Dealers, Market teams, Communication, Pricing, Training, Product Support, Parts, Network development and the Global Product Management team to achieve the goals. Metrics include Net Sales, Gross Margin, Profitability, Inventory, Marketing Units, Order Board, Market Share, Model Mix, and Customer Satisfaction. Role is ideally located in the Midwest, specifically any one of the following states: Wisconsin, Illinois, Minnesota, Iowa, or Pennsylvania. Responsibilities Manage and coordinate product offerings including selection of application offering(s), define frame for Market standards and Product Packaging. Analyze take rates and rationalize offering. Build sales support and information materials for the marketing and sales department (Product Information Bulletins) Leadership in the launch process, define key messaging, positioning (4P) of the... For full info follow application link. CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal \"EEO is the Law\" poster and its supplement at https://www.dol.gov/agencies/ofccp/posters. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/7BAB681ACFC94D5C Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.