Job Information
Vaco Editor and Content Strategist, Senior Manager in Raleigh, North Carolina
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.
Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime.
Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees)
An Inc. 5000 fastest growing private company in America every year since 2007!
Description :
The Editor and Content Strategist, Sr Manager plays a critical role in shaping and executing the Enterprise’s global content strategy. This position collaborates closely with marketing and solutions leaders to develop content that drives lead generation, brand awareness and audience engagement across multiple channels. This role drives content production, editing, and optimization of a wide range of assets while ensuring consistency in tone, messaging and adherence to search engine optimization (SEO) best practices.
Essential Job Functions:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
Duties and Responsibilities :
Collaborates with marketing and business leaders to create comprehensive content strategies that support lead generation, brand positioning, and user engagement goals
Provides editorial direction to content contributors (SMEs, freelancers, etc.) to deliver quality content on time, ensuring alignment with business objectives and audience needs
Drives the production and editing of content assets, including research reports, thought leadership pieces, articles, white papers, blogs, web pages, case studies, newsletters, videos, webinars, and campaign materials; may include writing first drafts
In partnership with the digital team, measures and analyzes content performance, particularly on websites and blogs and adjusts strategies to improve rankings, traffic, and keyword targeting
Works with designers, the digital marketing team, marketing business partners, and others to optimize user experiences and deliver content that resonates with target audiences.
Maintains and curates a global content library, ensuring all materials are up-to-date, relevant, and accessible for internal and external use
Ensures all content adheres to brand guidelines, style guides, and quality standards while contributing to the overall elevation of the Enterprise
The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Desired Competencies:
Accountable- Holds self and others accountable to meet commitments
Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Business Insight- Applies knowledge of business and the marketplace to advance the organization’s goals
Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding
Customer Focus- Builds strong relationships and delivers customer-centric solutions
Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
Education and Experience:
Bachelor’s Degree in Marketing, Journalism, Communications, or related field required
At least 7 years’ experience writing and editing, with recent leadership in content strategy, content management, and/or editorial required
Strong portfolio demonstrating versatility in content creation across formats and platforms required
Familiarity with content management tools and performance metrics required
Deep knowledge of content marketing best practices, user experience, and audience engagement strategies required
Experience at a global and/or professional services organization preferred
Location: In office.
Hybrid/Remote option may be considered with Management approval.
Travel Requirements: 10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)
Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:
Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion.
Occasional: Standing and bending.
Infrequent: Lifting up to 10 pounds.
Vaco, LLC (“we,” “our,” or “Vaco”) respects your privacy and is committed to providing a transparent notice of our Notice at Collection and Privacy Policy for California Residents. This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California (“consumers” or “you”). For additional details, click here (https://www.vaco.com/terms-privacy/) .
California residents may also access Vaco’s HR Notice at Collection for California Applicants and Employees (https://www.vaco.com/wp-content/uploads/2021/03/VACO-Modified-Regs-HR-Notice-at-Collection-Final-1-converted.pdf) .
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
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