• Job Title: Copy & Creative Governance Lead

• Job Type: Regular Full-Time, Hourly

• Bachelor's degree in English, Communications, Advertising, Journalism, Marketing, or a related field

• 5+ years of experience in copywriting or leading messaging strategy and copy for a brand, preferably within the technology or consumer electronics industries

• Hybrid – 4 days (Mon-Thurs) Onsite, 1 day (Fri) WFH

Location

• Ridgefield Park, NJ, USA

Benefits

• Medical Insurance (Health, Dental & Vision)

• 401(k) with Company Match

• Paid Time Off

• H1B/Green Card Sponsorship for qualified employee

• Hands-on experience at global industry leader Samsung

• Opportunities for career advancement

Position Overview:

As part of our Home Entertainment Consumer Marketing division, we are seeking a talented and experienced Copy & Creative Governance Lead to join our team. In this role, you will be responsible for developing and stewarding brand messaging and copy for the Home Entertainment (HE) division, which is comprised of TV, Home Audio, and Memory businesses. As a highly experienced messaging and copy lead, you will be responsible for overseeing both consumer marketing copy (i.e. advertising copy) as well as messaging toolkit development (i.e. feature/product messaging) that will be leveraged across all marketing assets and channels, such as Paid Media, Channel/Retail, CRM, Organic Social, .com. You will work closely with creative agencies, product marketing and internal cross-functional teams to ensure the accuracy, quality and consistency of brand copy, while also playing a crucial role in crafting messaging and creative briefs for agency partners. You will be expected to contribute to the agency briefing process, internal creative reviews, copy and messaging development, as well as final execution of engaging and impactful copy for various marketing initiatives to ensure we're driving authenticity for our brand and breakthrough results. In addition to your role developing and managing the brand messaging and copy process, you will also serve as a gatekeeper for all brand advertising assets (cross-channel) to ensure HE brand/campaign guidelines, consistency and quality maintain brand standards. This will require, working across Integrated Marketing teams to review, provide feedback and deliver a strong point-of-view for our marketing assets.

The Top Five Essential Skills for this Role:

• Strategic thinking: The ability to develop and execute effective messaging strategy plans, while considering audience preferences, market trends, and business objectives. Must be comfortable exploring new ideas, testing hypotheses, and adapting strategies when necessary.

• Strong point-of-view: Candidate should have a compelling point-of-view but willing to take feedback. Must be able to develop compelling messaging that convey key selling propositions and align with the company's overall business objectives.

• Exceptional writing and editing abilities: A strong command of grammar, style, and tone is crucial for crafting compelling copy and messaging that resonates with target audiences. This includes the ability to be succinct, pithy and bold in style as well as adapt writing styles to suit different platforms and formats.

• Technical-to-Consumer-Friendly Language: Ability to turn complex technical features and product language into consumer friendly, easy-to-understand messaging. Proficiency in showcasing product and feature differentiation among relatively similar products that will resonate with our consumers

• Project management: The capacity to oversee multiple projects simultaneously, ensuring deadlines are met, resources are allocated effectively, and deliverables align with established goals and standards. This includes proficiency in managing timelines, multiple workstreams and deliverables, as well as cross-functional team collaboration.

• Knowledge of consumer technologies, digital marketing and social media: Expertise in consumer technologies and various digital marketing channels, such as social media, email marketing, and paid advertising, is vital for reaching target audiences and achieving campaign objectives. This includes staying current with emerging technologies and trends in the ever-evolving digital landscape.

Key Responsibilities

• Development of Local Messaging/Comms Toolkit

• Localize HQ assets to ensure creative relevance and impact for the US market.

• Develop the appropriate tonality, identity and voice of our brand that will inform copy decisions

• Collaborate with cross-functional teams to understand business goals, target audiences, and messaging strategies

• Create feature, product and advertising messaging within a messaging comms toolkit for teams to leverage for their own copy requirement

• Ensure local creative and consumer insights are leveraged to inform our copy direction

• Development of Agency Messaging Brief

• Contribute to the agency creative brief (namely around messaging strategy and honing consumer insights

• Develop messaging briefs for agency partners, outlining key objectives, target audiences, and brand position

• Stay up-to-date with industry trends, competitive messaging strategies and best practices in copywriting and marketing communications

Management of Consumer Marketing Copy & Creative Deliverables

• Work collaboratively with creative agencies and cross-functional teams to develop high-quality and engaging copy

• Manage timelines and project schedules to ensure timely delivery of copy assets

• Provide constructive feedback and guidance to copywriters and agency teams

• Coordinate with external agencies and vendors to facilitate efficient creative reviews, approvals and production processes

• (Ad-hoc basis) write and edit original copy for Consumer Marketing asset needs, including Paid Media (OLA, OLV, Social, Search) and Partnerships.

Brand Creative Governance

• Develop and steward marketing copy and brand advertising assets across all integrated marketing channels (Paid Media, Channel/Retail, CRM, Organic Social, .com) to ensure that HE brand/campaign guidelines are being adhered to.

• Review all marketing creative assets to ensure consistency with brand messaging, tone, and visual identity

Background/Experience Required:

• Bachelor's degree in English, Communications, Advertising, Journalism, Marketing, or a related field

• 5+ years of experience in copywriting or leading messaging strategy and copy for a brand, preferably within the technology or consumer electronics industrie

• Proven track record of developing effective and engaging messaging strategy and copy for various marketing channels Comfortable in executing / monitoring multiple initiatives & projects simultaneously

• Strong understanding of brand management principles and best practice

• Excellent communication, interpersonal, and collaboration skill

• Exceptional attention to detail and ability to prioritize and multitask in a fast-paced environment

• Proficient in Microsoft Office Suit

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow' to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com (http://www.jndsolutions.com/)

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