Job Information
Creative Circle, LLC Marketing Analytics Manager (113922) in Ridgefield Park, New Jersey
"Our client is a global leader in technology seeking a Marketing Analytics Manager for a 12-month, 40 hours/week assignment with likely extension that will be onsite 4 days/week (Mon-Thurs) in the Northern NJ office (commutable by bus) and remote on Fridays (nonnegotiable).To apply and be considered, you must reply with the following:- Full legal name: - City of residence: - Top 3 Highlights (please describe, in full sentences, your experience with the following): 1. Analyzing website traffic and traffic sources like paid, owned, and earned - and continuation rate and conversion rates:2. Providing quantitative and qualitative insights based on page journey and metrics:3. Understanding of content marketing and how it impacts how products sell on websites:The Marketing Analytics Manager will:- Lead the Web Analytics & UX analytics for assigned product category integrated marketing- Partner with category's website marketing team for site content strategy and site IA of website journey, pages and content modules- Define category marketing business or product requirements for build teams to actualize- Develop and execute a comprehensive web analytics data strategy to optimize content, UX, CX and web performance / insights- Build and manage best-in-class Web Reporting and partner with appropriate teams- Own the category marketing's website Customer Journey, Page Analytics, Pathing, Content and Engagement Analytics, Search Analytics, etc.- Create and maintain internal repository of dashboards, workspaces & reports- Drive data thought leadership and create end to end Web Reporting standards- Proactively identify gaps and provide tagging requirements- Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance capabilities- Manage & execute opportunities for test & learn program, and personalization- Develop Analytics project plans & manage partners & stakeholders participation & contributionsThe Marketing Analytics Manager must have:- 6+ years of experience in website analytics and eCommerce within CPG or tech industry- Experience in content marketing + pairing with eCommerce & merchandising programs- Experience in Tableau, SQL, Adobe Analytics, Omniture, Tealium products (or similar)- Experience in Adobe Experience Manager and Adobe Test & Target (or similar)- Proficient in managing stakeholder expectations by proactively identifying problems & communications- Skills in Data/Web Analysis, Setting up A/B testing practices/ Pre-Post analysis, and using Web Analytics tools like Omniture, Google analytics, DXT, etc.- Strong quantitative and analytical capabilities (data analysis using Excel, Adobe Analytics workspaces, Tableau)- Skills in Microsoft Word, Excel, and PowerPoint- Bachelor's degreeBONUS:- Consumer electronics industry- Skills in Confluence or JIRA- Master's degreeCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Submit resume (and samples if applicable) to: Danielle.Aranya@jobalert.creativecircle.comCreative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.PDN-9c2de350-2445-45f4-aa99-8820dabfdae4"