General Description:

The Marketing Specialist assumes responsibility for developing and implementing marketing initiatives to create and deliver long-term, sustainable value to Klein Steel. Maintains a consistent brand image throughout all Marketing programs and initiatives.

Essential Duties and Responsibilities:

Brand Image:

• Creates a competitive analysis, and continues to monitor, to maintain a consistent brand image for the company. This includes working with the Outside Sales Representatives to understand the market.

• Plan and oversee advertising and promotional activities including print, collateral, radio, public relations, online, social media, videos, giveaways, facility tours, etc.

• Research and maintain an understanding of industry trends, tactics and tools.

• Benchmark external best practices, creating/maintaining a catalog of references.

• Coordinate community recognition awards that are consistent with Klein’s brand image (such as Rochester’s Top 100 Award, AMM Metals Service Center of the Year, etc.).

Website/Newsletter:

• Maintain the company website, making updates as required.

• Lead the Klein Steel’s catalog, e-newsletters and team member newsletter.

Social Media:

• Become the in-house expert in social media, and execute the external presence on media sites such as Facebook, Twitter, LinkedIn, etc. on a routine basis.

Team Member Culture:

• Coordinate and facilitate Company events with support from the Culture Committee/ Human Resources.

• Coordinate all branded apparel activities from order placement through receipt.

• Handle the logistics for Klein Steel customer tours and events (e.g., nametags, food, gifts).

• Administer company social media accounts to promote Klein Steel as an employer of choice.

• Assist HR with the marketing of the wellness program and recruiting posts.

Qualifications and Requirements:

• Bachelor's degree (B. A.) from a four-year college or university along with 2–3 years related experience and/or training.

• Training and/or experience in marketing, graphic design, social media required.

• Knowledge of Microsoft Office, including spreadsheets and word processing.

• Functions well in a high energy work environment, exhibiting a positive attitude.

• Excellent attention to detail and time management skills.

Physical Demands:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of the job.

• Ability to occasionally lift and/or move up to 10 pounds.

• Ability to type on a computer for entire work shift.

• Ability to sit or remain sedentary for entire work shift.

• Ability to talk and listen on the phone, or in person, for entire work shift