An Associate Director of Commercialization's (ADC's) role at the Technology Licensing Office (TLO) at the University of Utah is to develop deep relationships with University faculty to promote innovation that has strong commercial potential with the ultimate goal of monetizing these innovations through licensing transactions, which generate downstream revenue through a variety of contractual obligations. The majority of their time will be spent meeting with inventors and developing relationships with industry and potential licensees.Education of TLO's mission is a core theme of faculty interactions, the intent of which is to produce higher quality curated invention disclosures across all university colleges, institutes, and departments. Based on their significant domain expertise and industry relationships, ADCs also provide awareness to faculty of technology solutions that are most valued by global markets in order to inform their research efforts.