Job Information
BioFire Diagnostics, LLC. Global Product Manager in Salt Lake City, Utah
This marketing role manages all aspects of current and future bioMerieux Molecular Panels product development for some dedicated clinical areas, from voice of customer collection, to concept design and to development.
This position works closely with system and software Global Marketing team, with Global Marketing Market Data & Insights, R&D, projects and programs, Global Customer Service, Regulatory and Clinical Affairs, Legal Affairs, Compliance, Medical Affairs. Main objectives will be to define product objectives, mapping out appropriate strategies, and executing effective solution tactics to address unmet customer needs.
Job Duties
Perform all work in compliance with company policy and within the guidelines of bioMérieux’s quality system.
Executes:
Market research across all regions
Marketing contributions from project proposal through go-to-market strategy
Management and support of gathering requirements for new Molecular panels through voice of current and future customers
Development of panel and menu strategy, a solution roadmap
Post market surveillance
Develops with minimal supervision:
Technical guidance and specification on product development for IVD device functions
Segmentation, targeting and positioning strategy
Product value streams across bioMérieux Molecular solutions
Pricing strategy
Monitors and generates actionable insights into:
Competition
Market trends
Pricing effectiveness
Customer behaviors, beliefs, and attitudes
Market opportunities
Market research and business intelligence needs
Clinical data gaps and analysis
Product features that address unmet global medical needs
Health outcomes and economic research pipeline
Interfaces / works closely with and/or manages:
Global, regional and local marketing colleagues globally
Customers
Internal R&D, Manufacturing, Legal, Quality personnel
KOLs and bioMérieux advocates
3rd party agencies
Company executive management
Training and Education
• Bachelor's degree in biological sciences, health-related, or business-related field; MBA preferred
Experience
• 5-7 years of successful marketing product management ideally with international exposure or other relevant experience preferably with diagnostic or medical products
• Lab and/or clinical experience preferred; not required
• Experience in international markets preferred
Knowledge, Skills and Abilities
Analytical thinking, problem solving and decision-making skills
Oral and written communication skills
Organizational and project management skills
Management and leadership skills
Sensitivity to a wide variety of cultures and a willingness to broaden horizons and experience to maximize personal relationships and business results
Attention to detail
Knowledge of molecular biology techniques, such as PCR, is highly desired, but not a requirement
Knowledge of marketing regulated clinical diagnostics, preferably in the field of infectious disease
Ability to adapt go-to-market strategies to variations in markets across the regions
Handles basic issues and problems, and refers some complex issues to higher-level staff
Interacts and presents technical information to audience with various levels of scientific experience
Proficient with Microsoft Office, PowerPoint, Excel and Word
Flexibility to accommodate working hours for interaction with global counterparts, as needed
Travels up to 20% of time, domestic and international.