LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and is our fastest-growing business, in line with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage with professional audiences at scale. We then help turn those audiences into communities and, ultimately, those communities into customers.

We are seeking a Product Marketing Manager to own go-to-markets for the core LinkedIn advertiser experience including how AI can improve experience. In this role, you will drive understanding of our customers across various life stages to shape product prioritization and positioning to drive advertiser satisfaction. This role will balance research, strategic planning, and go-to-market execution. The right candidate can tease out customers’ pain points and needs, influence stakeholders to prioritize addressing customer challenges, create compelling narratives for our customers, and evangelize solutions with B2B customers.

Are you ready to join a world-class marketing team that is fun and helps professionals worldwide? Join us in changing the way the world works.

*Responsibilities: *

• Develop a deep understanding of our customers through qualitative and quantitative research to shape our product roadmap and GTM strategies.

• Craft GTM strategies including business goals, target customers (advertisers, agencies and partners), positioning, messaging, and cross-channel activations.

• Work closely with market research and user-experience research on customer research and evangelize learnings to the organization.

• Collaborate across a broad range of product, sales, business development, and marketing stakeholders, ensuring clear and consistent messaging on LinkedIn core advertisers and AI products within marketing programs, sales enablement, partner programs, and product launches.

• Understand trends in the advertising space including AI and competitor strategies that may influence marketer needs and expectations

*Basic Qualifications: *

• 3+ years of product marketing or 3+ years experience in digital advertising, B2B SaaS marketing, or related space

• BA or BS degree or equivalent work experience

  *Preferred Qualifications: *

• Experience leading marketing for a suite of features

• Experience leading a wide-range of quantitative and qualitative research

• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact

• Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization

• Experience executing GTM plans for new products, including messaging, narratives, sales enablement, and growth marketing tactics

Suggested Skills:

• Collaboration

• Strategic planning

• Influence

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $93,000 to $145,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you

• Having interviews in an accessible location

• Being accompanied by a service dog

• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.