Description

We are looking for a Marketing Manager/ Director for our client based in Arizona. This is a direct hire position, fully remote (unless local to the area, hybrid if so).

Additional Duties:

• Product Marketing

• Lead positioning, messaging, and product launch strategies for included products and features

• Develop the go-to-market strategy for new products and releases of existing products and manage the cross-functional implementation of the plan

• Collaborate with product management and sales teams to develop product positioning and messaging that resonates with target buyers

• Provide “Voice of Customer” insights to product management to inform product strategy and ensure company offerings meet market needs

• Marketing Strategy and Planning

• Develop and implement comprehensive marketing strategies and campaigns that align with business goals and drive growth

• Conduct market research to understand market trends, buyer personas, and competitive landscape

• Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI

• Brand and Campaign Management

• Oversee the development and execution of branding initiatives to enhance brand awareness and reputation

• Ensure consistent messaging and visual identity across all marketing channels, including digital, print, and social media

• Plan, execute, and monitor marketing campaigns, including digital advertising, content marketing, email marketing, and social media, to drive product awareness and adoption

• Digital Marketing

• Lead the development and execution of digital marketing strategies, including SEO, SEM, email marketing, and social media

• Manage the company’s online presence, including website content, social media profiles, and online advertising

• Stay up-to-date with digital marketing trends and technologies, making recommendations for new tools or strategies to enhance marketing efforts

• Collaboration – work closely with senior leadership to align marketing initiatives with overall business goals and objectives

• Public Relations and Communications

• Develop and maintain relationships with media outlets, industry influencers, and key stakeholders to enhance brand visibility and reputation

• Oversee the creation and distribution of press releases, media kits, and other public relations materials

• Manage crisis communication efforts, ensuring timely and effective responses to protect the brand’s reputation

  Requirements

Required Skills:

• Must have SaaS marketing experience within financial services, merchant services, and/or payments business industries

• Proven experience developing and executing successful marketing strategies

• Ability to work effectively within an organization, collaborating across departments and levels to achieve business objectives

• Proven ability to start with a complex problem, frame up strategic issues, and identify key assumptions required to gather and analyze information resulting in a marketing strategy

• In-depth knowledge of digital marketing channels and tools, including SEO, SEM, email marketing, social media, and analytics platforms

• Strong analytical skills, with the ability to interpret data and make informed decisions to optimize marketing efforts

• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels

• Outstanding presentation skills with a strong planning and communication ability

• Independent self-starter: ability to think clearly and manage multiple priorities in a high growth, fast-paced environment while maintaining a professional demeanor

• Proficiency in marketing automation, as well as project management tools

• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously

• An analytical mind with a balance between a data-driven and an emotional approach to marketing

  Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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