Job Description

In this role, you will help customers feel good and look their best by adhering to our digital advertising principles: customer-led strategies, emotionally engaging content, performance-driven marketing, and collaborative partnerships. You'll be a core member of a team that expands customer understanding, creates meaningful connections, and drives full-funnel marketing strategies, all while fostering an operational excellence culture and delivering results. Success in this role requires a proven track record of working cross-functionally to deliver results, effective communication, and a focus on achieving ambitious goals through scalable systems and innovative technologies.

A day in the life...

Your responsibilities are rooted in bringing your purpose to life. Your focus will be on helping refine a 12-month long strategy and roadmap to deliver on this priority, with a core focus on refining and executing on a 3-month plan (quarter year).

• Expand Our Customer Understanding & Reach: Enrich the data for Paid Search and Shopping to create a deep understanding of our customers. You will focus on identifying and engaging our customers at scale digitally. Core to this approach will be growing our digitally marketable customers and creating relevant offerings that emotionally connect with our customer. Starting from ideation and carrying through test design, execution, and measurement.

• Optimize a Customer-Led, Full-Funnel Marketing Mix: Drive customer-focused digital advertising within Paid Search and Shopping. These strategies will engage customer

• Develop an Operational Excellence Based Culture: Create efficient, effective, and scalable systems (i.e., processes, tools, meetings, etc.) with internal and external partners to support campaign planning, budgeting, execution, optimization, and reporting. These systems will be rooted in technological advancements including a full adoption of automation and artificial intelligence.

• Deliver Results: Deliver on Nordstrom Rack’s weekly customer trip and sales targets within Paid Search and Shopping. This includes driving intra-week reporting and optimization to drive performance. Conduct in-depth analysis of campaign performance, leveraging multiple data points to identify trends and opportunities for optimization.

• Strategic Planning and Campaign Management: Develop and implement strategic digital marketing plans that align with overall business goals and objectives. Lead the development of targeting tactics, including bid adjustments, budget allocation, and audience segmentation. Drive the planning, execution, and optimization of digital marketing campaigns across multiple platforms, ensuring alignment with strategic goals.

• Budget Management: Manage budget allocations and financial planning to maximize return on investment. Oversee forecasting, budgeting, and invoicing processes, maintaining a high degree of accuracy and accountability.

• Innovation and Trend Research: Serve as the channel expert and educator by monitoring the overarching digital and competitor landscape, surfacing future opportunities and challenges, and presenting solutions to the leadership team.

• Mentorship: Provide mentorship and guidance to junior team members, fostering their professional growth and development.

You own this if you have...

• Education: Bachelor's degree in Marketing, Advertising, Business, related field, or equivalent industry experience

• Experience: 6+ years of demonstrated success managing all aspects of large-scale Paid Search and Shopping campaigns to specific ROI goals. Experience in e-commerce is preferred.

• Analysis: You have strong critical thinking skills coupled with a bias towards action to anticipate and navigate the constantly changing marketing and retail landscape. You are skilled in using marketing platforms and analytics tools, including Google Ads, Microsoft Advertising, GA4 and Tableau to analyze campaign performance and identify optimization opportunities.

• Communication: Excellent interpersonal, oral, and written communication skills.

• Leadership: While you do not directly support a team, a proven track record of leading team members through example and influence. Ideally supporting a business that drives $100M+ in demand annually.

• Start With Why: A proven track record of aligning to a clear roadmap on how to achieve priorities. Proactively analyze performance trends to identify, communicate, and capitalize on performance opportunities across platforms, inventory, audiences, creative, and technologies to improve ROI.

• Simplicity, Focus & Urgency: A proven track record of operating with urgency. A proven track record of simplifying and prioritizing work. Strong organizational and project management skills, ensuring timely execution of campaigns and deliverables.

#LI-Hybrid

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away

• Life Insurance and Disability

• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com .

© 2022 Nordstrom, Inc

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

Pay Range Details

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Washington: $80,000-$155,000 annually

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

About Us

We’re a fast-moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it.

Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team. We reward great work, promote from within and celebrate diversity.

CUSTOMER OBSESSEDWe strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.

OWNERS AT HEARTWe treat every interaction as an opportunity to make an impact and deliver excellence.

CURIOUS AND EVER CHANGINGWe approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.

HERE TO WINWe’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.

WE EXTEND OURSELVESWe treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.

Come on! Join us!