At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

Interested in joining us on our journey?

GE Appliances is seeking a highly motivated and experienced Senior Area Sales Manager (ASM) to lead and manage sales activities within Northern Washington and Alaska. This role will drive sales growth, build strong relationships with customers, and optimize the customer experience across Retail Independent Dealers and National Accounts. The territory includes Lynnwood, Everett, Mt. Vernon, Bellingham, Burlington, Wenatchee, and Alaska, with the expectation of 2-3 trips to Alaska annually.

The ideal candidate will reside in Washington State with convenient access to Northern WA and Wenatchee. The Senior ASM will oversee the entire sales lifecycle, from floor merchandising, sales training, and pricing/promotional strategies to managing distribution and fulfillment. This role requires frequent engagement with business stakeholders, key decision-makers, and sales associates, as well as handling customer service responsibilities to ensure an exceptional brand experience.

Position

Senior Area Sales Manager - Retail (Seattle/Northern Washington)

Location

USA, Seattle, WA

How You'll Create Possibilities

KEY RESPONSIBILITIES:

Territory Sales Management:

• Represent GE Appliances by selling and promoting appliances to both national accounts and independent retail customers in the assigned territory.

• Identify and pursue new business opportunities, developing tailored marketing strategies to expand sales in the region.

• Collaborate with customers to create merchandising/promotional strategies that drive sell-through and enhance account profitability.

Sales Planning & Execution:

• Develop and deliver on sales and margin operating plans, ensuring alignment with corporate objectives.

• Analyze sales performance using quantitative expertise, including generating ROI reports, margin analyses, and scenario planning.

• Prepare and deliver compelling product training presentations and materials to drive sales associate effectiveness.

Customer Relationship Management:

• Build and maintain strong relationships with key accounts, acting as a trusted advisor and resource.

• Resolve customer issues promptly and accurately, ensuring high levels of satisfaction.

• Serve as the primary point of contact for account inquiries, operational issues, and strategic discussions.

Reporting & Strategy:

• Create and maintain detailed status reports tracking activity, follow-ups, and progress toward sales goals.

• Provide actionable insights to leadership to inform sales strategies and performance improvements.

Travel & Presence:

• Travel regularly to customers within the assigned territory, ensuring a consistent in-person presence.

• Conduct 2-3 annual trips to Alaska to manage and grow relationships with accounts in that region.

What You'll Bring to Our Team

REQUIREMENTS & QUALIFICATIONS:

Required Qualifications:

• Minimum of five (5) years of sales experience, preferably in the appliance or retail industry.

• Bachelor’s degree or equivalent professional experience.

• Ability to work effectively from a home office.

• Strong analytical skills with the ability to interpret data and drive actionable insights.

• Proven ability to travel extensively within the assigned territory.

Preferred Qualifications:

• Demonstrated success in developing, organizing, and implementing territory sales plans.

• Exceptional skills in relationship building, communication, presentation, and negotiation.

• Proven ability to work proactively and independently in a fast-paced, deadline-driven environment.

• Experience in merchandising, advertising, and sales promotion techniques.

• Familiarity with ROI analysis, inventory management, and other quantitative sales tools.

• Previous GE Appliances sales experience or equivalent in the appliance/retail industry.

ADDITIONAL INFORMATION:

• The position is based in Northern WA, with relocation assistance available for qualified candidates.

• GE Appliances provides a company car for travel within the territory.

• The Senior ASM will play a critical role in driving sales growth, building strong customer relationships, and ensuring GE Appliances’ continued success in the Northern WA and Alaska markets.

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Our Culture

At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com