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Rivian Automotive, LLC Sr. Analyst, Marketing Analytics - West Coast in Seattle, Washington

About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary Rivian is seeking a detail-oriented data driven root cause problem solver with the technical chops to shed lighton the performance and productivity, among other critical aspects, of the Marketing organization. Outputenables users to zoom into the root cause of the problem set. Responsibilities Be a key member of a high caliber Marketing Analytics team that generates insight into marketingperformance with significant exposure to senior management and across multiple departments Build, improve, and manage dashboards and associated data pipelines, tables, and data integrations tohelpthe Marketing organization manage to KPIs and budget Analyze marketing campaign performance, consumer behavior, and market trends to identify actionableinsights. Perform deep-dive analyses on large, complex web datasets and provide strategic insights, hypothesesand conclusions about web behavior Identify and integrate discrete data sources, validate data fidelity and create data when none currentlyexists Maintain our web data tracking infrastructure on Rivian.com and Mobile app and other data sources Consolidate web data and internal CRM database to understand the full customer journey and impactof customer acquisition channels Apply optimal tagging methodologies (e.g. Google Tag Manager) to optimize targeting of content byaudience and segmentation Provide insights and data-driven recommendations to support product development, pricing strategies,and customer segmentation to senior leadership and key stakeholders Update and distribute regular reports to various internal stakeholders Keep dashboards current and pulling from the latest sources Support ad hoc analyses and reports needed for business decisions, planning, and executionincludingsupporting new product launches/offerings and new initiatives Generate insights and contributes real-time results from dashboards in support of presentations andread-outs to senior management Work with product team to plan, execute and analyze A/B experiments and track new user web eventsfor any product launches Streamline information accessibility and data normalization through lean and continuous improvementmethodologies Key partners to collaborate with include IT,Finance & Accounting, Treasury,Product Management,Communications,Various Operations Teams,PeopleTeam, Demand Planning,Strategy,Marketing,Sales, Commercial Operations Qualifications Proficient in SQL, PowerBI or Tableau, Excel, Salesforce Marketing Cloud, Google Analytics 3+ years of related business experience in digital and/or experiential marketing analytics (data and/ordecision science demonstrating increasing levels of responsibility) 3+ years in web analytics including hands on experience with Google Analytics, GA4, tracking marketing campaigns, Ad campaigns, and working with various ad platforms Bachelor's degree in Marketing, Business, Statistics, Economics, Engineering or related field; Master's degree preferred Exceptional analytical, problem-solving, advanced business acumen mindset and passion for data driven decision making Excellent communicator, with ability to partner at the most senior levels of the finance organization and experience presenting and build relationships with internal stakeholders Strong understanding of digital marketing channels, including SEO, SEM, social media, email marke

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