About Us TakeUp, LLC is revolutionizing revenue optimization for hospitality with a daring approach to pricing. Using AI and machine learning, TakeUp empowers independent operators to unlock maximum revenue potential through pricing courageously-day in, day out. Seamlessly integrated with top Property Management Systems, our platform replaces traditional rate-setting constraints with data-driven confidence, delivering an impressive 10-15x ROI. The Opportunity Are you ready to define and drive a transformative marketing strategy for a high-potential hospitality tech company? As Marketing Director, you'll hold a pivotal leadership role focused on owning TakeUp's brand journey, spearheading our positioning, GTM strategy, and content-driven campaigns. You'll be at the forefront of amplifying TakeUp's unique voice in the industry and attract a devoted customer base that shares our passion for bold, intelligent solutions through innovative marketing initiatives that deliver measurable business results. This role offers you the freedom to innovate, lead, and inspire as we grow from a single-point solution into a dynamic platform. It provides a unique opportunity to act as both a strategist and a builder. You'll shape the future of our marketing function, establish our position as a thought leader, and create meaningful connections with our target audience. What You'll Do As the engine of TakeUp's marketing, you'll lead the charge in building a market presence that resonates with our audience and differentiates us as a thought leader in hospitality tech. You'll own the strategy, from conception to execution, ensuring that every initiative not only builds our brand but delivers measurable impact. Set the Vision: Develop and execute a bold and cohesive marketing strategy that elevates TakeUp to a top-of-mind solution in the hospitality industry and drives customer acquisition and retention. Lead Social Media: Oversee a high-impact social media presence that sparks engagement and builds community, sharing our journey and impact in authentic, meaningful ways that reinforce our thought leadership. Public Relations & Thought Leadership: Build and execute a strategy that positions TakeUp as the go-to industry thought leader, creating high-impact industry insights, white papers, and more. Event Leadership: Drive end-to-end event planning and execution for our presence at trade shows and industry events, ensuring memorable and impactful brand experiences. Master Market Positioning: Define and communicate our evolution from a niche product to a must-have platform, partnering with product teams to keep our positioning sharp and relevant to develop strong product-market fit. Content Mastery: Lead content creation across formats-case studies, webinars, white papers-that showcase our expertise and resonate with the needs of our audience. Marketing Analytics and ROI Optimization: Design metrics-driven marketing campaigns that focus on ROI, leveraging data insights to refine strategies and achieve measurable growth. Brand Champion: Shape and elevate our brand across all touchpoints, maintaining a consistent and compelling voice. Agile Execution: Test, learn, and iterate, adjusting strategies to maximize effectiveness and staying nimble in a fast-paced environment. Who You Are You're a visionary and dynamic marketing leader with a proven track record of bold marketing transformations, especially for tech-focused solutions in SMBs and the hospitality industry. You thrive in startup settings, where agility, creativity, and a passion for measurable impact are essential. You drive marketing strategy and have achieved transformative results. You: Bring 7+ years of experience in shaping and scaling brands in the hospitality or SaaS industry. Are a strategic thinker with deep experience in creating data-driven marketing strategies that deliver measura