Description

Kenvue is currently recruiting for:

Manager, Digital Shelf Optimization

This position reports into the Product Owner, Consumer Experience and is based in Skillman, NJ

Who We Are

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

Role reports to: Product Owner, Consumer Experience

Location: Skillman, NJ. Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025 .

Travel %: 10

Pay: $98,000 - $167,900

What You Will Do

The Manager, Digital Shelf Optimization is an influential role within the internal U.S. Consumer Experience (CX) Team for the Neutrogena brand.
Lead a team of 1 to 3 direct reports to deliver accelerated growth through execution of the end-to-end digital shelf consumer journey.
Direct reports may include Digital Shelf Optimization Lead(s) and Digital Shelf Syndication Lead(s).
Own end-to-end content creation process for Digital Shelf content optimizations, from identifying needs through content development to syndication to retailers.
Examples of content optimizations may include updating carousel images and enhanced content, conducting SEO refreshes for PDP copy, and creating mobile optimized images.
Oversee retailer syndication process for new product launches and restages to ensure products and assets launch on time with all digital shelf content.
Help direct reports manage timelines to meet and ideally exceed retailer launch readiness timelines.
Ability to prioritize competing priorities across brand and retailer asks and help team members prioritize projects.
Translate brand roadmap to develop digital shelf content strategies for fully coordinated campaigns and content experiences, and the corresponding assets that bring those narratives to life.
Create clear and detailed content briefs to hand off to agency partners to bring digital shelf roadmap to life.
Be expert in retailer requirements and develop scaled approach to deliver best-in-class digital shelf content across retailers.
Conduct retailer PDP content audits to identify content optimization opportunities and develop a roadmap for future optimizations.
Focus on increasing retailer content scores to ensure all necessary content is present, which feeds retailer algorithms leading to higher organic rankings.
Measure impact of content optimizations through A/B testing, AI tools, and analyzing performance metrics such as share of search, conversion rate, and organic traffic.
Continually assess real-time digital performance/content effectiveness to figure out what is/isn't working and continuously adjust, add, or eliminate content to deliver on success metrics.
Manage team meetings and brand and retailer share-outs to ensure partners are aware of the content the team is creating and the impact it has on KPIs.
Take a comprehensive and strategic approach to storytelling, ensuring content and narrative approach is synchronized for a coordinated, engaging consumer experience.
Stay appraised of industry trends and external market/landscape to aid in the development and promotion of content consumers want.
Engage and partner with Brand, Market Research, and Sales teams to stay up to date on the latest consumer insights, industry trends, competitive strategy, and customer objectives to proactively inform content strategies.
Lead new workflows, technology, and partnerships, with a focus on technology to enable automation of routine tasks for your team.
Create positive relationships with internal partners and creative agencies to drive a digital-first approach to develop assets.
Champion Agile methodology and ways of working to ensure focus on outcomes vs. activities.
Cultivate talent on the team and help mentor junior talent throughout their Kenvue career.

What We Are Looking For

Required Qualifications:
4-year University/Bachelor's degree or equivalent
6 years digital content creation experience (agency or client)
Self-starter with interpersonal, leadership, and teambuilding skills to form relationships and work collaboratively with multiple cross-functional teams and agencies.
Experience with Salsify, copy approval systems, and measurement tools.
Understanding of retailer syndication process and how assets flow from content management systems to retailer PDPs.
Effective time management skills; ability to prioritize, delegate and deliver on-time.
Able to analyze data from multiple sources to drive insights influencing the development of high impact solutions; able to assess which variables are getting results and link actions to business outcomes.
Able to use learning tools effectively to support decision making, e.g., A / B testing and experimentation.
Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix.
Able to be an effective team leader and willing/eager to work in a hands-on capacity with creative agencies.
Exceptional writing, communication, presentation,...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity