JOB DESCRIPTION JOB TITLE: Director of Marketing STATUS: Exempt DEPARTMENT: Customer Experience
REPORTS TO: Chief Operating Officer FULL/PART-TIME: Full-time LOCATION: Syracuse/Holland Patent/Hybrid OUR CULTURE: At Northland, we dont believe in ceilings. We encourage personal and professional development by maintaining a challenging and rewarding work environment. We believe you are the creator of your own destiny and that you will make the most of your career through hard work, dedication, and initiative. THE MISSION: To build long-term relationships SUMMARY ROLES/RESPONSIBILITIES:
Marketing Strategy Strategic Marketing Effectively develop and execute data-driven marketing strategy for growth that is aligned with the values and vision of Northland. Create alignment between company VTO/objectives and marketing goals. Identify marketing gaps and develop solutions for improvement Messaging + Communication Translate Northland's vision and values into compelling messaging for internal and external audiences. Champion our brand voice,crafting compelling narratives and content that resonate with target audiences.Foster brand awareness,build loyalty,and position us as a market leader. Team Integration JOB DUTIES: Conducts market research, aligned with the Product Line Management team, to identify product development trends. Demand Generation:Architects impactful campaigns across Google Ads,Display,Retargeting,Paid Social,and more.Nurture leads,optimize for conversions,and refine our process for customer acquisition. Data-Driven Decisions:Dives deep into website and marketing analytics,wielding metrics like CTR,CPL,and CPA to refine strategies and ensure maximum ROI.Identifies trends,understand your audience,and fuels informed decision-making. Brand Storytelling:Champions our brand voice,crafting compelling narratives and content that resonate with target audiences.Fosters brand awareness,build loyalty,and positions us as a market leader. Lead Management:Orchestrates every touchpoint in the lead journey,from initial outreach to handoff to sales.Leverages HubSpot,LinkedIn,and other platforms to personalize communications and elevate lead quality.Multi-Channel Marketing:Crafts and executes integrated marketing campaigns across diverse channels,including email automation,SEO,social media,and organic search.Optimizes each channel for maximum impact and reach.Product Marketing: Drives product adoption and revenue growth through strategic marketing initiatives for new products and services. Customer Retention and Upselling: Fosters customer loyalty and drives upsell opportunities by implementing strategies that demonstrate the value of new products and services for existing clients' businesses.Tech Savvy:Understands key marketing systems (CRM,automation platforms) and manages their technical aspects.Leverages technology to streamline processes,optimize workflows,and improve campaign performance.Strategic Thinker:Collaborates with leadership and product teams,translating business goals into tactical marketing plans.Champions new product launches and identifies go-to-market strategies to increase market share.