Description

We are in search of a Product Marketing Manager to join our team in the sporting industry, located in Torrance, California. This role involves overseeing all aspects of marketing, including product marketing, branding, and digital marketing, as well as managing a team of marketing professionals. This opportunity provides the chance to create and implement marketing strategies that increase consumer engagement, brand awareness, and sales growth.

Responsibilities:

• Develop and implement marketing strategies to boost consumer engagement, expand DTC, brand awareness, and sales growth.

• Oversee all elements of the product launch process, including product positioning, marketing collateral creation, and target audience identification.

• Allocate marketing budgets to optimize initiatives and drive business results.

• Implement strategies to drive customers to the website, improving the site's design, user experience, traffic, and content.

• Manage and develop a team of marketing professionals.

• Conduct market research to identify new opportunities, target audiences, and industry trends.

• Analyze the effectiveness of marketing strategies and report results to relevant departments.

• Keep up-to-date with consumer trends and the needs of local markets to ensure a comprehensive understanding of brand positioning compared to competitors.

• Stay current on products, market conditions, competitive activities, advertising, and promotional trends.

Requirements • A minimum of 10 years of relevant experience in the manufacturing industry

• Proven expertise in product marketing is essential

• Demonstrated knowledge and experience in digital asset management

• Experience in sports marketing and sportswear marketing will be an added advantage

• Proven ability to manage a team effectively

• Experience in marketing promotions and creating successful marketing strategies

• Strong knowledge of digital marketing strategies and tools

• Excellent communication and presentation skills

• Strong analytical skills and decision-making ability

• Ability to work in a fast-paced, dynamic environment

• Bachelor's degree in Marketing, Business, or a related field

• Advanced skills in using Microsoft Office Suite and marketing software. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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