Description

Robert Half Marketing & Creative has a client seeking a Marketing Manager with retail apparel or related industry experience. This is an open-ended consulting opportunity that will be normal business hours (EST) per week.

You will provide support for both the product team (programs to reach current customers & new audiences) and general marketing (media, tradeshows, creative, campaign assessment, etc.). Must have proven experience working independently and the ability to navigate cross-functionally across business areas.

Responsibilities include:

• Serve as a cross-functional liaison to aid other departments in development of marketing programs

• Independent project management and leadership

• Development of milestones and deliverables

-Identify and oversee Brand Growth Programs

• Identify opportunities for growth

• Tie customers to product and opportunities

-Research audience opportunities

• Develop campaigns to reach the targeted, segmented audience

• Creation of promotional pieces associated with the campaign

• Identify and measure appropriate metrics for the campaign(s)

-Monitor program metrics

-Creation and monitoring of marketing campaigns designed to grow our wallet share and profit

• Work closely with the Creative Team to create effective, efficient marketing plans and timelines

• Identify key business growth opportunities

• Research and present new marketing techniques

-Sales Team Interaction

• Interaction and partnership with the sales team to develop and deliver tools to aid in the selling process

• Aid in the development of sales training tools

• Aid in the development of tradeshow marketing materials

  Requirements

Qualifications

• Bachelor’s degree required. MBA or Bachelor’s degree required.

• 5+ years’ experience required; background in product marketing, the promotional industry, apparel, print-on-demand or SAAS platforms preferred.

• Familiarity with digital marketing channels and best practices including CRM, paid media, webinars, events and experiential marketing.

• Strong communicator, able to convey actionable, data-driven insights to diverse internal and external audiences.

• Highly analytical problem solver and strategic thinker with strong time management and project management skills

• An exceptionally quick learner with a natural curiosity and the ability to grasp new concepts, simplify complexity and influence cross functional groups.

• Experience with marketing automation platforms such as Klaviyo and HubSpot preferred

• Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .