Applause is a world leader in digital quality testing. Since 2007, Applause has been the driving force in testing and digital quality innovation. Utilizing the skills of 1.5+ million testers in more than 200 countries and territories, Applause helps the world’s leading brands to deliver quality digital products and experiences to their customers on a global scale. With insightful, actionable testing results that can directly inform go/no go release decisions, we enable our customers to release digital products and experiences better, faster and with confidence.

We are seeking an experienced Content Marketing Manager to join our global marketing team and drive impactful programs that build brand awareness, educate the market, and advance prospects through the funnel. In this dynamic role, you will collaborate with global stakeholders to create engaging content that enhances Applause’s reputation as a market leader, innovator, and best place to work. You will support demand generation programs and develop plans for communicating with customers and prospects across different channels to drive engagement and accelerate business growth.

Key Responsibilities:

Content Creation:

• Craft high-quality, effective content in English and German, including customer stories, emails, webinars, newsletters, and web copy to support campaigns and nurture leads.

• Support brand-building initiatives through consistent and impactful messaging that aligns with the needs of our target industries and personas.

• Identify and interview key customers who can promote Applause through case studies, speaking opportunities, etc.

• Contribute to social media strategy and execution across corporate and executive accounts.

  Demand Generation:

• Collaborate with global marketing and sales teams to create campaigns that align with company objectives and audience needs.

• Create educational content for live and online events with customers and prospects.

• Support the execution of digital campaigns, making data-driven optimizations to improve effectiveness.

• Engage with external agencies, and Applause content and design teams to support campaign delivery.

  What you’ll need to succeed:

  Experience:

• A minimum of 5 years in a B2B SaaS or services marketing role, ideally targeting enterprise-level organizations.

• Proven experience communicating to technical personas, such as engineering, QA, product or software development teams.

• Bachelor's degree required - marketing/communications degree preferred

  Skills:

• Exceptional writing skills in English and solid proficiency in German - with experience translating complex and technical concepts into compelling stories that resonate with the target personas.

• Demonstrated ability to create persuasive, audience-focused content that drives engagement and conversions.

• Excellent verbal and written communication and interpersonal skills are required. You will interview senior-level executives and customers; active listening, critical thinking, and diplomacy are necessary.

• Expertise in crafting and executing multichannel demand generation campaigns that deliver measurable results

  Attributes:

• Strategic thinker with a hands-on approach to execution.

• Attention to detail.

• Excellent project management skills, with the ability to manage multiple projects and meet tight deadlines.

• A solid understanding of the enterprise SaaS buyer journey, with a focus on moving prospects through the funnel.

• Team player with a collaborative spirit.

You live and breathe the same values with us:

Be Accountable: You love to take ownership, hold yourself and others accountable to increase empowerment and success.

Celebrate Authenticity: You love bringing your true self to work and to creating genuine and trustful relationships within a diverse environment.

In It Together: You have a team-first mindset and you love collaboration with your peers.

Create Value for Our Customers: You love delivering meaningful business impact and be a release partner for all aspects of digital quality.

Crush Your Goals: You always strive for excellence and you constantly seek ways to be better, more effective and more efficient.

What makes Applause a great place to work:

Fantastic people, modern culture and working with leading brands. But that’s not all:

• International team full of passionate and talented people: 90 in Europe and 500 globally and we keep growing

• Opportunity to grow and contribute to the success of a global company working with the biggest, widely recognized brands

• Build a strong network of executives and decision makers in world leading tech brands

• Learn and grow by joining various courses and in-house knowledge sessions (internal buddy, sales bootcamp,feedback- sharing sessions etc.)

• Find your best way to work - Choose between remote, hybrid or on-site from our office in Berlin

• Culture of teamwork and transparency

• Onboarding: Detailed and structured onboarding that ramp you up in no time

• Access to 7000+ online courses via Coursera.

• Workout wherever you want - outdoor activities, online or at multiple fitness studios with Urban Sports Club

• Weekly German language classes

Applause is a place where everyone belongs and where we believe everyone deserves the exceptional. Since our founding, we have continued to celebrate diversity and are committed to creating an inclusive environment. If you believe you require a reasonable accommodation under any of the legally protected characteristics, please click here to complete an accommodation request. Please note Applause will only review requests for applications that have been submitted. We will review your qualifications and follow up with you regarding your request if your qualifications meet our current needs.

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