Company description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.

Overview

A creative content writer proficient in creating delightful and lighthearted content across all social media platforms of various types. Actively contributes to the team in preparing and crafting content with innovative and fresh ideas, whith a sense of humor, and is capable of writing with different emotions, whether humorous, serious, or educational. Always follows new trends and is quick-witted in turning trends into interactive content in a way that suits the brand creating content for. Excels in writing correctly without grammatical or spelling errors, whether in Classic Standard Arabic (Fos’ha) or the white Saudi dialect.

Responsibilities

Technical & Product

• Ensuring the consistency and quality of all prepared content.

• Able to write both long-form editorial content and short content.

• Has the ability to diversify writing styles to match the nature of the campaign or type of client.

• Active contribution with the team in preparing content and campaigns.

• Writing various types of texts such as product descriptions, captions, visual text, push notifications, DMs, landing pages, scripts, headlines, and more.

• Creating interactive content and effectively utilizing and participating in trends in a way that suits the brand.

• Proficiency in writing in Classic Standard Arabic (Fos’ha) or the white Saudi dialect without linguistic or spelling errors.

• Ability to proofread, improve, and develop content, and suggest alternative and diverse options for texts.

Business Acumen & Operational Efficiency

• Develop online social media campaign ideas for specific target audiences while succinctly communicating brand positioning.

• Able to suggest visuals for the content he/she works on, inspire the art team, and help them create the content.

• Researching brands and relevant industries to stay up-to-date with the latest digital trends.

• Persuasively present both internally and to clients with credibility, reasoning, and emotion.

• Develop and execute strategically sound creative for cross-channel initiatives.

• Actively listen to truly understand the ask, client feedback, and internal feedback.

• Ensure communications are produced to the highest standards of accuracy and quality control.

• Deliver fresh ideas and personality while working within the existing brand voice and tone.

• Align multiple brand strategies and messaging ideas within the copy.

Innovative & Analytical Mindset

• Has a background in Saudi culture and is well-versed in Saudi community insights.

• Be a thought-leader on emerging content trends across social platforms

• Proficient in working on multiple brands and advertising campaigns simultaneously with high efficiency.

• Brainstorm fresh content ideas and collaborating with team members as necessary

• Writing all types of required content, such as captions, design texts, scripts, articles, or any other content that the client may need or that may be requested for the success of the advertising campaign or regular content.

• Produce content within tight turnaround timelines.

• Constantly reinforce understanding of what motivates online consumer behavior and audience social media actions and desires

• Reinforce clear workflows to plan, prioritize and deliver high-quality content artefacts in multi-team set-ups.

• Create persuasive messages and compelling stories that inform, entertain, inspire, and engage end users, while also generating brand loyalty.

• Partners with the creatives to make the idea, copy and design a cohesive story

Qualifications

• 0-2 years of experience in writing and editing content.

• Understanding of the differences between types of content and proficiency in writing them.

• Proficiency in writing in both the white Saudi dialect and Standard Arabic ”Fosha”.

Additional information

R-1911P-2162