What’s The Role

The Campaign & Go-to-Market Manager is responsible to define, design, and steer the deployment campaigns towards targeted customer segments. Similarly the role also involves the depoyment of new propositions into the organization across Dutch Caribbean. He/she:

• identifies specific customer value segments based on sales and upsell opportunity

• designs and initiates targeted campaigns across media/sales channels (incl SMS but also across other possible relevant channels email, voice, D2D, field sales etc…)

• works in close collaboration with the Central base management team to identify and build automated campaigns via a new campaign system

• brings new offers/propositions/campaigns into the organization including training and steering of department experts across the organization.

Initial focus is on the Mobile Prepaid market across Dutch Caribbean region. This role has the potential to grow across other product categories.

What You´ll Do

• Deploy (new) CVP into channels with a clear Go-to-market strategy across products to together with Sales supervisors ensure sales channels, agents and merchandisers are best trained and informed.

• Define value segment opportunities by analyzing and identifying growth segments across the prepaid market across DC (this includes analyzing both fixed-only where we can sell mobile as well as prepaid customer segments).

• Drive promotions across channels and steer the marketing design of right merchandise that best promote high value sales across digital and merchant/distributor sales points.

• Drive segmented campaigns across value and customer lifecycle segments with the goal to sell new prepaid, upsell existing prepaid and drive combo sales.

• Lead Combo sales growth across the organization via targeted campaigns by identifying the right value segments to target.

• Retention management : retain existing Prepaid customers by initiating campaigns to ensure top-up renewals.

• Define and install a customer lifecycle program across customer segments and the product lifecycle journey by upselling customers to higher value plans, with particular focus on Combo products.

• Delivers sales, product and promotions performance analysis.

• Provides feedback and advise to management within Flow and making proposals how to maximize Mobile prepaid revenue.

• Provides ongoing input and guidance to the CVP and product teams in what CVP propositions, promotions, pricing or products are needed across all the identified value segments.

Knowledge & Experience

• Bachelor’s degree in Business or an equivalent field

• +4 years preferably in the Telecom industry

• Knowledge in:

• Business analysis

• Strong Commercial drive

• Campaign management, CRM systems

• Program and project management skills

• The principles of advertising, merchandise and promotion

• Marketing principles and concepts

• Expertise in residential and telecom products and services is a strong plus

Skills & Abilities

• Ability to:

• Design, lead and drive programs

• Analysis of figures and trends

• Manage different services at the same time.

• Solve problem

• Customer service skills

• Training skills

• Good written and verbal skills in Dutch, Papiamento, English and Spanish

• Computer proficiency in Microsoft Windows, Word, Excel, Powerpoint and Web-based tools

• Performance driven

• Creative skills

• Strong communication skills and ability to easily engage with others

• Shows initiative and takes the lead in driving programs across the organization

• Negotiating skills

• Time management skills

• Positive attitude, good judgment, and strong work ethic

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region

Why Join Us

Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

#LI-ZF1

Knowledge & Experience

• Bachelor’s degree in Business or an equivalent field

• +4 years preferably in the Telecom industry

• Knowledge in:

• Business analysis

• Strong Commercial drive

• Campaign management, CRM systems

• Program and project management skills

• The principles of advertising, merchandise and promotion

• Marketing principles and concepts

• Expertise in residential and telecom products and services is a strong plus

Skills & Abilities

• Ability to:

• Design, lead and drive programs

• Analysis of figures and trends

• Manage different services at the same time.

• Solve problem

• Customer service skills

• Training skills

• Good written and verbal skills in Dutch, Papiamento, English and Spanish

• Computer proficiency in Microsoft Windows, Word, Excel, Powerpoint and Web-based tools

• Performance driven

• Creative skills

• Strong communication skills and ability to easily engage with others

• Shows initiative and takes the lead in driving programs across the organization

• Negotiating skills

• Time management skills

• Positive attitude, good judgment, and strong work ethic

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region

Why Join Us

Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

#LI-ZF1

What You´ll Do

• Deploy (new) CVP into channels with a clear Go-to-market strategy across products to together with Sales supervisors ensure sales channels, agents and merchandisers are best trained and informed.

• Define value segment opportunities by analyzing and identifying growth segments across the prepaid market across DC (this includes analyzing both fixed-only where we can sell mobile as well as prepaid customer segments).

• Drive promotions across channels and steer the marketing design of right merchandise that best promote high value sales across digital and merchant/distributor sales points.

• Drive segmented campaigns across value and customer lifecycle segments with the goal to sell new prepaid, upsell existing prepaid and drive combo sales.

• Lead Combo sales growth across the organization via targeted campaigns by identifying the right value segments to target.

• Retention management : retain existing Prepaid customers by initiating campaigns to ensure top-up renewals.

• Define and install a customer lifecycle program across customer segments and the product lifecycle journey by upselling customers to higher value plans, with particular focus on Combo products.

• Delivers sales, product and promotions performance analysis.

• Provides feedback and advise to management within Flow and making proposals how to maximize Mobile prepaid revenue.

• Provides ongoing input and guidance to the CVP and product teams in what CVP propositions, promotions, pricing or products are needed across all the identified value segments.