Job Description

This role is categorized as hybrid . This means the successful candidate is expected to report to [ Cadillac Tower , Warren MI] three times per week, at minimum [or other frequency dictated by the business

Chevrolet Marketing has an opening for an Assistant Manager, Digital/Website. This position is responsible for leading content strategy and website optimization efforts, and will aid in creating a world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).

This individual should have strong analytic skills and a metrics-oriented decision mindset, a passion for brand and content strategy, creating target/audience specific content, driving traffic through SEO and digital optimization best practices, a deep understanding of website UX and an obsession with measuring to improve performance. The ideal candidate will leverage research, analytics and have a customer-obsessed mentality to assist with the development of new and innovative digital content and tools.

The position reports to the Digital/Website Manager and is part of the Chevrolet Marketing team.

Responsibilities:

• Determine content needs that meet the company’s strategic objectives and align with business priorities.

• Establish SEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.

• Lead website content and asset development to support carry over, reveal, and launch vehicles and additional business priorities.

• Manage the day-to-day process and timelines, coordinating with PM leads, agencies, and internal stakeholders.

• Lead external/internal teams responsible for executing the digital strategy.

• Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.

• Manage and effectively collaborate with multiple cross-functional partners within a large organization.

• Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.

• Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.

• Manage usability studies, competitive review/audits, and benchmarking studies.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate

Additional Job Description

Qualifications:

• 5+ years digital marketing, website content, or digital product management experience Required

• Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus

• Bachelor's degree Required

• Previous experience working on a consumer facing website

• Automotive experience - preferred

Skills and Abilities

• Passion for the digital space with strong knowledge of digital trends and ability to innovate

• Outstanding understanding of content strategy implementation on consumer websites, as illustrated in past content strategy deliverables

• Knowledge of SEO and SEM and how they apply to content marketing.

• Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines

• Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life.

• Ability to collaborate effectively with cross functional teams across a large organization

• Experience with usability testing, A/B testing, and translating user insights into site improvements.

• Strong analytical skills, with the ability to digest site metrics and turn into recommended actions

• Demonstrated understanding of digital creative, digital media, and measurement

• Capacity to take ownership of tasks and drive through to completion

• Excellent written and verbal communication skills.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

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How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

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