PROFILE RAISING AND MARKETING CAMPAIGNS

• Create and implement integrated marketing campaigns for the sector and practices to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients.
• Assist in content development and distribution via internal and external channels, including social media.
• Coordinate and support client seminars, webinars, association activities, and other marketing-oriented events and programs, including the development of program materials, day-of support and follow up, including metrics-driven program reporting.
• Build and manage relationships with membership associations and programs with which the firm is a member of and/or partner.
• Draft, coordinate, and leverage directory submissions for ranking organizations/publications.
• Create and maintain targeted mailing lists for client communications, events, seminars.
• Promote sector and practice capabilities and activities across the firm, through regular internal newsletters, active participation at team meetings, and maintenance of intranet sites.
• Support the MandBD team and central PR team on effective profile raising plans and campaigns for both the practice and individual partners.
• Help to initiate and implement strategic marketing and business development campaigns and projects for the sector and practice areas, including digital health, medtech, AI, etc.

BUSINESS DEVELOPMENT

• Cultivate a deep understanding of the areas of expertise and client needs across the sector and practices.
• Meet regularly with the lawyers in order to support their business objectives and work with them to ensure successful pursuit of the plans.
• Draft and coordinate responses to RFPs, customized pitches, and business development presentations; prepare and contribute content to firmwide pitches.
• Maintain, update, and develop collateral including credentials, work experience, practice overviews, and website content.
• Leverage the firms technologies to maintain work experience, and track client and prospect engagement.

WIDER MARKETING AND BUSINESS DEVELOPMENT PROJECTS

• Contribute to wider marketing and business development projects as required.
• All members of the firm are encouraged to participate in our Global Responsible Business program.
• And other duties as assigned.

QUALIFICATIONS

• Five (5)+ years of relevant experience, preferably in a legal or professional services sector.
• Bachelors degree required. BS or BA degree in marketing, communications or related field is preferred.
• Strong preference will be given to candidates with:
  • Knowledge of and exposure to the life sciences and health care industry
  • A general understanding of the commercial world and its drivers
  • An understanding of marketing and business development processes
  • Experience working with international organizations or other multinational law firms or corporations
  • Ability to independently execute campaigns and other assigned projects
  • Ability to create a positive impact with colleagues, peers, partners, and clients and to demonstrate diplomacy, listening, and influencing skills
  • Strong written and verbal communication skills with an excellent eye for detail and the ability to write in a compelling way
  • Effective organizational and project management skills, including the ability to plan ahead and prioritize conflicting demands to meet deadlines
  • Initiative and a can do attitude
  • Ability to work effectively under pressure
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)