We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Generac is seeking a Director of Product Management for our Internal Combustion Engines (ICE) Portable Power Group. This role will ensure the alignment of product roadmaps with business objectives and customer needs and will drive cross-functional collaboration to deliver innovative solutions to meet market demands. The Director will be responsible for achieving sales budgets, developing sales and marketing strategies, and will provide strategic leadership and oversight to a team of product managers.

This role will define product strategies and prioritize investments to achieve business goals. Collaborate with senior leadership to align product strategies with corporate objectives. Oversee product lifecycle management, from ideation to sunset phases. Ensure effective resource allocation across multiple product lines. Conduct market and competitive analysis to inform product decisions.

This Director will oversee the ICE (Internal Combustion Engines) Portable Power product category and is based out of our Waukesha, WI headquarters.

Essential Duties and Responsibilities:

• Lead the Product Management Team to develop the ICE portable power product category strategy and drive revenue and profitability.

• Collaborate with, and provide guidance to other Product Management & Cross Functional Teams

• Align with Executive Management to prioritize and align product strategies and roadmaps

• Identify and develop strategic market opportunities

• Collaborate to determine strategic distribution structure and channels

• Develop strategies to expand business with existing customers and attract new ones

• Lead cross-functional product initiatives

• Drive activities to support key launch events or product milestones

• Develop a successful and on-time product launch process

• Lifecycle, pricing, promotion, and profitability management

• Metrix performance of Team utilizing Key Performance Indicators

• Set personal and team objectives that align with company strategy

• Develop business plan to support new product development proposals.

• Drive marketing efforts to support products

• Participate in trade shows, sales training, and key customer interface

Minimum Qualifications:

• Bachelor’s degree in business, Marketing, Engineering or related field or equivalent experience

• 10 years of progressive experience in product management or related fields

• 7 years management experience

Preferred Qualifications:

• Master’s degree in business administration (MBA)

• Consumer product, retail, e-commerce experience

• Advanced certifications in product management (e.g., Pragmatic Institute, AIPMM

• Experience in large-scale product portfolios and global teams

• Prior experience with portable generator (Internal combustion) products

• Previous experience using SAP

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.